packaging design

Why brands need to view Braille packaging as an extension of consumer service

World Braille Day falls on January 4 every year. However, globally, brands have yet to reach out to visually impaired consumers widely. In this article, we speak to packaging and brand leaders on how global and Indian brands are incorporating Braille and inclusive packaging, the challenges, benefits, and the growing importance of accessibility in design and marketing.

By Shamita Islur