rajkummar rao

In the 'Bhool Chuk Maaf' campaign, fictional job listings and meme-led character banter were used to spotlight a never-ending wedding day, reframing familiar chaos as cultural commentary on modern relationships and societal pressure. Here’s how it unfolded.

Case Study: How Bhool Chuk Maaf used fictional job ads & social banter to build its story arc through meme-led storytelling

In the 'Bhool Chuk Maaf' campaign, fictional job listings and meme-led character banter were used to spotlight a never-ending wedding day, reframing familiar chaos as cultural commentary on modern relationships and societal pressure. Here’s how it unfolded.

By Social Samosa

Jun 11, 2025 19:03 IST logo

4 Min read

Movie Marketing

Stree 2 promotions invoke old spells from the marketing playbook

By Harshal Thakur

Aug 14, 2024 17:48 IST logo

3 Min read

Traya's latest campaign ft Rajkummar Rao aims to enhance visibility in northern & central India

By Social Samosa Team

Dec 12, 2023 16:29 IST logo

2 Min read

Industry Updates

Kotak Life onboards Rajkummar Rao as its brand ambassador

By Social Samosa

Dec 07, 2023 16:52 IST logo

1 Min read

Movie Marketing

Guns & Gulaabs' marketing weds black comedy with romance in a nostalgic trip to the 90s

By Harshal Thakur

Sep 01, 2023 18:11 IST logo

6 Min read

Valentine's day campaigns 2021

Valentine’s Day: Brands celebrate with stories of love

By Social Samosa

Feb 14, 2021 07:01 IST logo

56 Min read

Haseena Parkar Vs Bhoomi Vs Newton

Campaign Reviews

Haseena Parkar Vs Bhoomi Vs Newton - who wins the social box office?

By Sarmistha Neogy

Sep 22, 2017 07:19 IST logo

3 Min read

Movie marketing on social media

The new face of movie marketing on social media!

By Saloni Surti

Apr 17, 2017 10:10 IST logo

2 Min read