sexual wellness

Interviews

Sometimes brands don't realise the language has changed until they notice a disconnect: Skore’s Vishal Vyas

Vishal Vyas peels back the curtain on Skore's journey—its initial positioning strategy that dared to be different, the early hurdles faced in building trust in a taboo category, and the strategic pivot towards a broader definition of sexual wellness that goes beyond traditional boundaries.

By Harshal Thakur

Apr 30, 2025 13:00 IST logo

9 Min read

influencers have taboo conversations

Why brands turn to influencers to have taboo conversations with consumers

By Sneha Medda

Apr 18, 2025 09:59 IST logo

7 Min read

sexual wellness brands

Making pleasure mainstream: What sexual wellness brands have planned for Valentine's Day

By Shamita Islur

Feb 11, 2025 18:00 IST logo

9 Min read

That Sassy Thing’s social media

Social Media Strategy

Inside That Sassy Thing’s social media: Mix of visual storytelling & education

By Sneha Medda

Jan 23, 2025 17:44 IST logo

6 Min read

MyMuse co-founders on addressing sexual taboos through conversations

By Sneha Medda

Jul 14, 2023 09:30 IST logo

20 Min read