Social media

India's storytelling potential is underutilised on the global map: Aditya Mehendale

Contextual & targeted messaging-based approaches are showing better results: Vineet Bajpai

Arun Devanathan on Myntra's social commerce journey

Instagram adds new updates for professional accounts

LinkedIn launches new features to help brands advertise more effectively

Many industries have seemed to shrink their marketing budgets for fear of inflation: Unmisha Bhatt

Case Study: How Swiggy had the whole nation questioning - 'Why Is This A Swiggy Ad?’

Brands look back at the musical year with Spotify Wrapped trend

Elon Musk & Tim Cook resolve differences