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WPL 2026 season

Anup GovindanMarketing Shorts

WPL will increasingly be seen as a long-term brand platform, not a tactical sponsorship: Anup Govindan

As WPL heads into its final, JioStar’s Anup Govindan breaks down how the league has evolved from an experiment into a planned, long-term platform for advertisers.

By Pranali Tawte
logoFeb 04, 2026 12:46 ISTlogo 4 Min read
9 (5)Interviews
Poulomi Roy reveals the marketing strategy driving Joy Personal Care’s WPL campaigns
By Shamita Islur
logoFeb 04, 2026 09:00 ISTlogo 7 Min read
fi - 2026-02-03T175152.580Samosa Snippets
WPL becomes a platform for brand storytelling beyond cricket
By Payal Navarkar
logoFeb 03, 2026 19:50 ISTlogo 4 Min read
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WPL 2026 attracts stronger brand pull after World Cup triumph
By Pranali Tawte
logoJan 12, 2026 14:58 ISTlogo 9 Min read
12 (3)Industry Updates
Laqshya Media Group secures WPL 2026 ceremonies and fan engagement mandate
By Social Samosa
logoJan 09, 2026 12:40 ISTlogo 1 Min read
44 (1)Topical Spot
WPL 2026 draws new league and team sponsors
By Payal Navarkar
logoJan 08, 2026 16:57 ISTlogo 2 Min read
WPL 2026 buying seasonExperts Speak
Inside the WPL 2026 buying season
By Pranali Tawte
logoDec 11, 2025 09:00 ISTlogo 6 Min read
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