Social Media Platforms are constantly evolving and updating with newer features to increase relevance and stickiness for users, brands, and businesses. Here is our weekly roundup of Social Media News this week.
Social Samosa brings you all the latest news, platform updates and trends dominating the digital ecosystem. Social Media News this week was dominated by YouTube removing spam subscribers, Google India launching a new shopping experience, Twitter reactions to #AssemblyElections2018 and more.
Read on to find out all the social media updates from the week that went by.
YouTube is cleaning it’s aura by uprooting spam subscribers
YouTube in the pursuit of their routine maintenance is about to clean spam subscriptions and false counts. Creators of all sorts would be affected by it. Read more here.
#SocialThrowback: Instagram Year In Review 2018
Love and kindness is still a top priority for the Instagram community: the Heart Love Sticker by Arata was the most-used Giphy sticker in Stories, while Heart Eyes was the most-used Face Filter in Stories. In Feed, the emoji was used in comments over 14 billion times. The happiest place in the world? Disneyland Tokyo, which saw the highest use of in the caption! Read more here.
Google India launches a new shopping search experience
Google today unveiled a new and immersive shopping search experience for Indian users. The new personalised experience will allow users to easily filter through offers, review prices from multiple retailers and find the products they are looking for. Read more here.
The Twitter reaction to #AssemblyElections2018 results in India
Between 1 October and 12 December 2018, Twitter saw more than 70 lakh Tweets in relation to the #AssemblyElections2018. From breaking news, to behind the scenes action, to political parties, candidates and citizens engaging on all the hot election topics, Twitter gave Indian citizens a front row seat to the #AssemblyElections2018 conversation across the states of Chhattisgarh, Mizoram, Madhya Pradesh, Rajasthan, and
Telangana. Read more here.
Snapchat launches Solutions in a Snap, for businesses
Snapchat is launching a video-series called ‘Solutions in a Snap’, where users can see experts talking about the subject of steering businesses on the platform and growing it. Read more here.
Instagram is testing Creator Accounts with added tools
Instagram has been testing Creator Accounts in the wake of Facebook Creators, for high-profile Influencers that will give them added tools to smoothen the content creation process and provide detailed insight. Read more here.
#SocialThrowback: YouTube’s regional content deepens
Recognising the massive demand for local Indian language content, and celebrating the success of the fastest growing creators from Tamil Nadu, YouTube also announced that 44 Tamil channels have now crossed the 1 Million subscriber mark, and 570 Tamil channels have reached the milestone of 100K subscribers. Read more here.
Instagram releases a voice messaging feature in DM
Instagram has released a voice messaging feature that allows users to send up to a minute-long voice messages using Direct Messages. The feature unveiled is available for both iOS and Android. Read more here.
Snapchat is testing 3 new features; Charms, Batch Capture and Portrait Mode
Snapchat is testing three new features, Charms, Portrait Mode and Batch Capture Mode with a few redesigned arrangements. Read more here.
Facebook increases Ad Transparency, ahead of the 2019 general elections
Facebook will confirm the identity and location of advertisers in India who want to run political ads, ahead of the 2019 general elections. Read more here.