Here’s to another week of some impressive work from brands and agencies all over the world. Check out some of the social media campaigns that were rolled out this week.
Social Samosa’s weekly digital marketing and social media campaigns roundup this week features International Women’s Day 2019 campaigns’ listicle, global campaigns from brands such as Netflix and Nike Korea, Surf Excel’s Holi campaign, and more.
Learn more about the trending and hottest new social media and digital marketing campaigns with Social Samosa’s weekly social media campaigns roundup for a condensed summary of the industry.
#BrandSaga: Fevicol – Iss Jod ka koi Tod nahi, LITERALLY!
As Fevicol hit 60 on March 5, our #ThrowbackThursday for this week tracks the saga of a brand that managed to get synonymous with the category it serves – Fevicol- The Ultimate Adhesive. Make way for the Fevicol Advertising Journey. Read more here.
Brands touch upon issues hounding the women of today!
International Women’s Day 2019 campaigns are here unshackling the world from the chains of stereotypes. Read more here.
#GlobalSamosa: Netflix’s Make Room is all about the power of Originals
Netflix opened the window of opportunities with Netflix Originals for voices that are yet to be heard and stories that are yet to be told and now, they are making room for more. Take a look at the Netflix Make Room campaign. Read more here.
SUGAR Cosmetics asserts the thought of #MySkinMyChoice
SUGAR Cosmetics launched a digital video commercial, around the time of Women’s Day, highlighting the essence of the brand which is to be comfortable in your own skin. Read more here.
Pizza Hut’s Abhinandan to the Bravehearts faces backlash
Pizza Hut’s latest creative, thanking the Bravehearts of the nation followed by a gesture of giving away a free pizza to anyone with the same name as Abhinandan is stirring backlash for touching a sensitive topic and using it for promotional activities. Read more here.
#GlobalSamosa: Nike Korea’s Choose Phenomenal: Today’s you is a masterpiece of all your choices
Nike Korea presents Choose Phenomenal ft. Park Sung-hyun, Golfer; Amber Liu, Singer/Songwriter; Ji So-yun, Soccer Player; Chungha, K-Pop Star; Park Na-rae, Comedian is about overstepping stereotypes. Read more here.
Surf Excel adds a hue of goodness to the colours of Holi with #RangLaayeSang
The new Surf Excel Holi Campaign, #RangLaayeSang appeals to the festive mood of the country, is conceived by Lowe Lintas Mumbai. Read more here.
#BoycottHindustanUnilever trends against HUL’s Red Label #ApnoKoApnao Campaign
Hindustan Unilever’s Red Label released their campaign for Kumbh Mela with the hashtag #ApnoKoApnao. The video was posted on Twitter with the message “Red Label encourages us to hold the hands of those who made us who we are.” The campaign video has since sparked a controversy and #BoycottHindustanUnilever is trending on Twitter. Read more here.
Capgemini’s Look Up gives a realistic view of #WorldWithoutWomen
Earth minus the sum of air and water is equal to no life. While this world problem is easier to solve over any other mathematical problem, there stands no solution for a world sans women. Read more here.
#GlobalSamosa: Coach’s Words Matter ft. Michael B. Jordan is all smiles
Luxury bags brand, Coach presents Words Matter, a Spike Lee Joint, starring Michael B. Jordan; the campaign is themed around choosing positivity and dropping negativity. Read more here.
Myntra’s ‘Straight Outta Street’ celebrating street fashion is nothing but Full Power!
For Arif Chaudhary a.k.a B-boy Flying Machine, hailing from Mumbai’s Jogeshwari – 60, street fashion is a very important element of Hip Hop culture. Credited as one of the country’s best B-Boying artist, Chaudhary thinks that it is the funky style wear and quirky sneakers are what keeps him apart from the usual ‘shirt pant pehnnewali public’. Read more here.