When it comes to giving the world insight into your business, nothing beats a great blog. Facebook and Twitter are good ways to create a buzz about your business but to really hook a customer, and to keep them coming back there’s nothing better than a blog. A blog allows you to attract new customers, build brand awareness, and inspire more prospects to buy from you. It can also help grow your business.
A business blog doesn’t become successful overnight though. It requires a certain degree of skill to create a highly effective blog.
Follow these tips, and you can create the blog you have always dreamt of running:
1. Choose a correct subject to write on:
Company blogs that just concentrate on themselves can get boring. You should always choose the correct subject to write. On social media, 80-20 rule works the best. It means 80% of the times you should write around the brand and 20% of the times you should write about the brand.
Always talk about the issues that your businesses face or the industry. Your customers want to know that you understand the business and that you inspire your industry.
2. Blog Regularly:
Blogging regularly does not mean that you need to blog every day. It can also be every week. It simply means that you should follow uniformity in posting. It should not be irregular with the gap of months in between.
And if there’s something newsworthy that has happened in your industry or there’s something that is trending then you should blog about it now. Don’t wait for your regular schedule.
However, don’t let your quality slip in your quest to post regularly. You may drive your readers away.
3. Go with the flow:
Make sure you listen to your audience. A good way to know what your audience like is to look at the blog traffic. Analytics will show, which blogpost has been read the most and you’ll also be able to see which posts people have spent longer time reading.
4. Choose the correct category:
Whether your blogpost is a news article or an event, it should fit into proper blog categories as well as overall blog content. Writing on the category topics, allows both readers and writers to concentrate on what they can expect from us. Clearly defined blog categories will help you continue creating meaningful content and topics for your blogs.
5. Eye-catchy Heading:
Heading is one of the important aspects of on-page SEO. Heading should say what the article is about. It should have valuable key words as it defines which parts of your content are important. For long articles, headings are something that helps readers to skip some part they think is not so important.
6. Meta Description:
A meta-description, which is the concise theory of you page’s content, is the description of the links that you see on the search engines when you search for a particular topic. So it is also important as it helps an individual decide whether the article is useful or not.
Most search engines use maximum of 160 characters and if you don’t mention a meta description it automatically selects the first 160 characters.
7. Network and Share:
It is said “If you build it, they will come”. When you blog something, be sure to share it on with others on your network. Never underestimate others in your network because they may be the person who actually reads and share your blogs.
8. Give proper access:
Give a proper way to the audience to connect with you and know you better. Provide proper information and value that they choose to hire you. Irrespective of what your business is, provide proper information as they would like to connect to those whom they will find more interesting.
9. Call to Action Optimization:
The main objective of the blog is to get more traffic that converts into leads and call to action is something that gives a thought to the audience which can convert them into our lead.
Therefore, you should add proper call to action on your blog pages that leads to a landing page which the visitors can use. Try different call to actions and use the one which has the most impact.
Adding links of your previous blogs with the connecting words or phrase in a blog in known as interlinking. When you click on that word or phrase, the article linked to it opens up. It enhances SEO. It promotes not only the present blog but also the old blogs.
11. Ask Questions:
Add some questions at the end of your post that will create discussion. Leave a reason for your readers to interact. Your questions should stir the mind of the readers and make them share their opinion in addition to debate with those who may offer a different point of view.
12. Email Signature:
You can add your latest blog’s title and a link to it into your email signature. It can help your existing clients to see your article about that topic and can initiate a conversion about it and become your customer.
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