/socialsamosa/media/agency_attachments/PrjL49L3c0mVA7YcMDHB.png)
/socialsamosa/media/media_files/2025/10/07/desktop-leaderboard-1-2025-10-07-15-55-17.png)
/socialsamosa/media/media_files/2025/10/22/innovation-tech-seen-during-diwali-2025-10-22-09-55-13.jpg)
Did innovation do the heavy lifting this Diwali?
Oct 22, 2025
10:00
IST
9 Min read
/socialsamosa/media/media_files/2025/10/17/britannia-siddharth-gupta-2025-10-17-18-56-22.jpg)
Britannia’s Siddharth Gupta on the marketing mantra behind keeping legacy brands fresh
Oct 22, 2025
10:00
IST 5Min read
/socialsamosa/media/media_files/2025/10/22/fi-5-2025-10-22-00-24-23.png)
/socialsamosa/media/media_files/2025/10/17/ashutosh-2025-10-17-18-57-21.jpg)
/socialsamosa/media/media_files/2025/10/19/sustainbilkity-story-2025-10-19-21-58-30.png)
/socialsamosa/media/media_files/2025/10/17/amartnath-dutta-2025-10-17-13-11-02.jpg)
/socialsamosa/media/media_files/2025/10/16/south-india-diwali-2025-10-16-16-13-54.jpg)
/socialsamosa/media/media_files/2025/10/15/north-indian-diwali-campaigns-2025-10-15-19-10-13.jpg)
Latest Stories
/socialsamosa/media/media_files/2025/10/22/fi-5-2025-10-22-00-24-23.png)
How global brands went local for Diwali 2025
Oct 22, 2025
10:16
IST 3 Min read
Britannia’s Siddharth Gupta on the marketing mantra behind keeping legacy brands fresh
Oct 22, 2025
10:00
IST 5Min read
/socialsamosa/media/media_files/2025/10/22/innovation-tech-seen-during-diwali-2025-10-22-09-55-13.jpg)
News
/socialsamosa/media/media_files/2025/10/17/bfv-2025-10-17-11-15-58.png)
Google tests cross location posts on business profile
Oct 17, 2025
11:24
IST 1 Min read
/socialsamosa/media/media_files/2025/10/17/10-6-2025-10-17-10-59-57.jpg)
Meta enables brand safety verification for ads on Threads
Oct 17, 2025
11:14
IST 2Min read
/socialsamosa/media/media_files/2025/10/16/dc-2025-10-16-11-44-08.png)
/socialsamosa/media/media_files/2025/10/16/1-7-2025-10-16-11-21-42.jpg)
Meta partners with Arm to optimise AI infrastructure and softwares
Oct 16, 2025
11:58
IST
2 Min read
/socialsamosa/media/media_files/2025/10/15/2-6-2025-10-15-11-30-59.jpg)
Industry Updates
/socialsamosa/media/media_files/2025/10/17/vfc-2025-10-17-14-19-19.png)
FSSAI bans use of 'ORS' brand name on non-compliant health drinks
Oct 17, 2025
16:57
IST 2 Min read
/socialsamosa/media/media_files/2025/10/16/17-1-2025-10-16-13-28-32.jpg)
Swa Diamonds names Preity G Zinta as brand ambassador
Oct 16, 2025
18:31
IST 1Min read
/socialsamosa/media/media_files/2025/10/16/19-3-2025-10-16-14-42-25.jpg)
/socialsamosa/media/media_files/2025/10/16/18-2-2025-10-16-13-12-07.jpg)
/socialsamosa/media/media_files/2025/10/16/10-5-2025-10-16-12-53-38.jpg)
Topical Spot
How global brands went local for Diwali 2025
Oct 22, 2025
10:16
IST 3 Min read
/socialsamosa/media/media_files/2025/10/17/sdvc-2025-10-17-16-04-57.png)
50 Diwali campaigns celebrating the spirit of the festival
Oct 17, 2025
16:19
IST 3Min read
/socialsamosa/media/media_files/2025/10/15/gbfv-2025-10-15-16-30-15.png)
/socialsamosa/media/media_files/2025/10/13/gaurav-banerjee-87-2025-10-13-16-33-01.png)
/socialsamosa/media/media_files/2025/10/10/gaurav-banerjee-82-2025-10-10-17-51-55.png)
Experts Speak
Did innovation do the heavy lifting this Diwali?
Oct 22, 2025
10:00
IST 9 Min read
/socialsamosa/media/media_files/2025/10/19/sustainbilkity-story-2025-10-19-21-58-30.png)
Can conscious celebrations ever be a campaign narrative for Diwali?
Oct 21, 2025
10:00
IST 6Min read
/socialsamosa/media/media_files/2025/10/16/apparel-brands-festive-season-2025-10-16-13-35-17.png)
Interviews
/socialsamosa/media/media_files/2025/10/17/biba-festive-2025-10-17-12-39-47.png)
BIBA allocates its highest visibility and 40-45% of spends to festive months
Oct 17, 2025
12:42
IST 7 Min read
/socialsamosa/media/media_files/2025/10/15/renault-india-francisco-hidalgo-2025-10-15-12-34-13.jpg)
Renault India allocates over half its marketing budget to digital, says Francisco Hidalgo
Oct 15, 2025
13:05
IST 12Min read
/socialsamosa/media/media_files/2025/10/03/mars-petcare-ayesha-huda-2025-10-03-11-48-26.jpg)
You can’t grow categories without emotion: Mars Petcare’s Ayesha Huda
Oct 06, 2025
09:00
IST
5 Min read
/socialsamosa/media/media_files/2025/10/01/hyper-connect-kiran-khadke-2025-10-01-17-11-16.jpg)
Lessons in creativity and brand-building from Hyper Connect’s Kiran Khadke
Oct 03, 2025
11:12
IST
7 Min read
/socialsamosa/media/media_files/2025/09/29/rahul-mathew-2025-09-29-17-39-29.jpg)
Case Studies
/socialsamosa/media/media_files/2025/10/19/fi-4-2025-10-19-20-41-12.png)
Case Study: How Instamart's 'InstaUllulympics' celebrated Durga Puja with twist on tradition
Oct 21, 2025
10:00
IST 5 Min read
/socialsamosa/media/media_files/2025/10/16/vfc-2025-10-16-18-11-16.png)
Case Study: How Parle-G celebrated Durga Puja by honouring Bengal’s artistic soul
Oct 17, 2025
09:01
IST 4Min read
/socialsamosa/media/media_files/2025/10/15/mangaldeep-2025-10-15-19-02-37.png)
Case Study: How Mangaldeep used a sensory tunnel to make a traditional ritual relevant for a new generation
Oct 16, 2025
09:00
IST
5 Min read
/socialsamosa/media/media_files/2025/10/14/campa-case-study-tala-prattoy-2025-10-14-19-05-12.png)
Case Study: How Campa used immersive tech to cut through Kolkata's festive ad clutter
Oct 15, 2025
09:00
IST
3 Min read
/socialsamosa/media/media_files/2025/10/07/gaurav-banerjee-60-2025-10-07-13-17-54.png)
Case Study: How ICICI Lombard turned a metro station into a mixed reality Ganesh Chaturthi experience
Oct 08, 2025
10:00
IST
4 Min read
Campaign Spot
/socialsamosa/media/media_files/2025/10/14/jfrbhdc-2025-10-14-23-52-55.png)
Tanmay Bhat & Rohan Joshi reunite for Noice’s chaotic Diwali ad
Oct 15, 2025
13:47
IST 3 Min read
/socialsamosa/media/media_files/2025/10/14/390-2025-10-14-12-03-43.jpg)
Seagram’s 100 Pipers Travel Gear amplifies its ‘Be Remembered for Good’ philosophy by spotlighting real changemakers
Oct 14, 2025
12:55
IST 2Min read
/socialsamosa/media/media_files/2025/10/08/4390-2025-10-08-15-11-30.jpg)
/socialsamosa/media/media_files/2025/10/01/3490-2025-10-01-16-10-47.jpg)
/socialsamosa/media/media_files/2025/09/30/gaurav-banerjee-38-2025-09-30-13-13-59.png)
Guest Post
/socialsamosa/media/media_files/2025/10/17/ashutosh-2025-10-17-18-57-21.jpg)
Engaging Gen Z and millennials in a saturated market
Oct 22, 2025
10:00
IST 3 Min read
/socialsamosa/media/media_files/2025/10/15/amarjet-singh-2025-10-15-18-26-04.jpg)
India’s festive season: The ultimate brand stress test
Oct 17, 2025
09:00
IST 4Min read
/socialsamosa/media/media_files/2025/10/16/television-festive-marketing-2025-10-16-19-48-06.jpg)
/socialsamosa/media/media_files/2025/10/16/amit-relan-2025-10-16-18-23-18.jpg)
/socialsamosa/media/media_files/2025/10/15/46-1-2025-10-15-18-24-13.jpg)
Samosa Snippets
/socialsamosa/media/media_files/2025/10/16/vrf-2025-10-16-17-14-53.png)
How brands turn the homecoming emotion into Diwali marketing gold
Oct 16, 2025
18:33
IST 4 Min read
/socialsamosa/media/media_files/2025/10/14/gaurav-banerjee-99-2025-10-14-18-48-50.png)
How Kerala Tourism markets peace through every travel experience
Oct 14, 2025
18:49
IST 4Min read
/socialsamosa/media/media_files/2025/10/09/hiring-in-a-m-industry-2025-10-09-15-08-37.jpg)
/socialsamosa/media/media_files/2025/09/25/gaurav-banerjee-22-2025-09-25-18-11-39.png)
/socialsamosa/media/media_files/2025/09/24/job-trends-aug-2025-09-24-15-58-04.jpg)
Movie Marketing
/socialsamosa/media/media_files/2025/09/25/bads-of-bollywood-2025-09-25-18-34-18.png)
When brand collabs became the selling point for Aryan Khan’s 'The Ba***ds of Bollywood'
Sep 25, 2025
18:58
IST 4 Min read
/socialsamosa/media/media_files/2025/09/23/demon-slayer-infinity-castle-marketing-2025-09-23-13-15-20.jpg)
Demon Slayer Infinity Castle rides on the power of fandom as its marketing engine
Sep 23, 2025
13:15
IST 7Min read
/socialsamosa/media/media_files/2025/08/08/ohasohfdqpud-2025-08-08-19-03-46.png)
/socialsamosa/media/media_files/2025/07/21/rihanna-smurfs-2025-07-21-10-36-08.png)
/socialsamosa/media/media_files/2025/07/14/superman-gen-z-focused-marketing-2025-07-14-12-23-24.jpg)