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Pharma marketing in 2026 will be digital-first but trust-led, say industry leaders
Feb 09, 2026
11:35
IST
7 Min read
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As customer expectations surge, Havas CX flags a growing ‘experience debt’ across brands
Feb 09, 2026
06:01
IST 4Min read
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Latest Stories
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22feet Tribal Worldwide elevates Sanchari Chakrabarty to National Head of Strategy
Feb 10, 2026
12:57
IST 1 Min read
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Creativefuel bags digital and social media mandate for Priyagold
Feb 10, 2026
12:45
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News
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YouTube TV launches lower-priced subscription plans
Feb 10, 2026
12:15
IST 2 Min read
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OpenAI begins testing ads in ChatGPT for US users
Feb 10, 2026
11:46
IST 2Min read
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Snapchat rolls out AR features, creator program and more for Super Bowl LIX
Feb 09, 2026
11:18
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2 Min read
Industry Updates
22feet Tribal Worldwide elevates Sanchari Chakrabarty to National Head of Strategy
Feb 10, 2026
12:57
IST 1 Min read
Creativefuel bags digital and social media mandate for Priyagold
Feb 10, 2026
12:45
IST 1Min read
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Topical Spot
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The sponsors behind ICC Men’s T20 World Cup 2026
Feb 06, 2026
09:00
IST 2 Min read
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Brands spread awareness for cancer with social media creatives
Feb 04, 2026
19:08
IST 2Min read
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Brand celebrate India through everyday moments for Republic Day 2026
Jan 27, 2026
16:59
IST
2 Min read
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Experts Speak
Pharma marketing in 2026 will be digital-first but trust-led, say industry leaders
Feb 09, 2026
11:35
IST 7 Min read
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BFSI marketing 2026: The next phase of familiarity, trust, and AI
Feb 05, 2026
09:00
IST 8Min read
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Interviews
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Poulomi Roy reveals the marketing strategy driving Joy Personal Care’s WPL campaigns
Feb 04, 2026
09:00
IST 7 Min read
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Amrith Gopinath on physical retail as a media network in the age of e-commerce
Feb 03, 2026
09:01
IST 7Min read
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Case Studies
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Case Study: How Godrej Properties used drones & laser show for Pune's real estate debut
Jan 16, 2026
15:54
IST 5 Min read
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Case Study: How hyperlocal storytelling shaped Ather Rizta’s festive family scooter positioning
Dec 30, 2025
11:51
IST 3Min read
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Case Study: How WPP OpenDoor helped Amazon Prime Video place a streaming launch inside daily routines
Dec 26, 2025
11:09
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7 Min read
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Case Study: How IGP turned World Cake Day into a limited-edition global dessert drop
Dec 23, 2025
12:22
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5 Min read
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Case Study: Why Tata AIA chose the Mumbai Metro to talk about health
Dec 19, 2025
11:29
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4 Min read
Campaign Spot
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Nike’s latest campaign celebrates national and emerging cricket talent
Feb 06, 2026
17:59
IST 3 Min read
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Anthropic's Super Bowl campaign takes a dig at OpenAI over ads in AI chatbots
Feb 05, 2026
17:18
IST 3Min read
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Guest Post
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Building blocks of a memorable Valentine's campaign
Feb 05, 2026
15:19
IST 4 Min read
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Brands will face recall and impact risks without CTV strategies in 2026
Feb 03, 2026
15:24
IST 3Min read
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Samosa Snippets
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Understanding the modus operandi behind OpenAI's partnerships and acquisitions
Feb 09, 2026
15:13
IST 6 Min read
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WPL becomes a platform for brand storytelling beyond cricket
Feb 03, 2026
19:50
IST 4Min read
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Movie Marketing
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Bridgerton season 4 throws a marketing ball across the globe
Jan 30, 2026
20:40
IST 3 Min read
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The Stranger Things marketing machine returns for one last upside down takeover
Nov 27, 2025
11:45
IST 5Min read
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