/socialsamosa/media/agency_attachments/PrjL49L3c0mVA7YcMDHB.png)
/socialsamosa/media/media_files/2025/11/12/yearbook-2025-11-12-14-50-28.jpg)
/socialsamosa/media/media_files/2025/12/07/survical-of-the-fittest-2025-12-07-06-20-12.png)
Survival of the fittest: What happens when creativity stops being enough?
Dec 08, 2025
09:00
IST
7 Min read
/socialsamosa/media/media_files/2025/12/08/wpp-media-sairam-ranganathan-and-karthik-shankar-2025-12-08-10-58-35.jpg)
WPP Media’s Sairam Ranganathan and Karthik Shankar on QCom’s rise and why brands built for speed will win 2026
Dec 08, 2025
07:00
IST 7Min read
/socialsamosa/media/media_files/2025/12/04/clients-on-acquisition-2025-12-04-19-59-42.png)
/socialsamosa/media/media_files/2025/12/02/end-of-ddb-fcb-and-mullenlowe-2025-12-02-17-44-23.jpg)
/socialsamosa/media/media_files/2025/12/04/networks-vs-independents-2025-12-04-09-26-01.png)
/socialsamosa/media/media_files/2025/12/04/the-collective-on-omnicom-ipg-leadership-2025-12-04-10-51-29.png)
/socialsamosa/media/media_files/2025/12/03/fi-36-2025-12-03-20-30-32.png)
/socialsamosa/media/media_files/2025/12/03/mullen-lowe-2025-12-03-16-00-18.jpg)
/socialsamosa/media/media_files/2025/12/02/omnicom-reshaped-empire-2025-12-02-17-53-51.jpg)
/socialsamosa/media/media_files/2025/12/03/50-1-2025-12-03-17-18-10.jpg)
/socialsamosa/media/media_files/2025/12/02/fi-30-2025-12-02-16-17-28.png)
Latest Stories
/socialsamosa/media/media_files/2025/12/08/multiplex-2025-12-08-19-23-38.png)
Multiplex association flags risks in Netflix–Warner Bros. deal
Dec 08, 2025
19:24
IST 2 Min read
/socialsamosa/media/media_files/2025/12/08/iccc-2025-12-08-19-16-23.png)
ICC faces broadcast uncertainty after JioStar withdraws from $3 billion deal
Dec 08, 2025
19:16
IST 1Min read
/socialsamosa/media/media_files/2025/12/08/big-boy-toyz-new-logo-2025-12-08-19-11-45.jpg){kind=logo}
/socialsamosa/media/media_files/2025/12/08/somashree-2025-12-08-19-03-34.jpg)
/socialsamosa/media/media_files/2025/12/08/nitin-karkare-2025-12-08-18-40-48.jpg)
News
/socialsamosa/media/media_files/2025/12/08/google-2025-12-08-12-05-24.png)
Court orders new limits on Google’s search and AI deals
Dec 08, 2025
12:06
IST 2 Min read
/socialsamosa/media/media_files/2025/12/08/bbdo-2025-12-08-11-09-26.png)
Omnicom Advertising India forms BBDO Group with BBDO India, Ulka & Mudra
Dec 08, 2025
11:09
IST 1Min read
/socialsamosa/media/media_files/2025/12/08/meta-1-2025-12-08-10-57-00.png)
Meta strikes new deals with publishers to supply real-time content for Meta AI
Dec 08, 2025
10:57
IST
2 Min read
/socialsamosa/media/media_files/2025/12/05/9-2025-12-05-11-39-44.jpg)
/socialsamosa/media/media_files/2025/12/05/fi-16-2025-12-05-11-24-47.png)
Industry Updates
Multiplex association flags risks in Netflix–Warner Bros. deal
Dec 08, 2025
19:24
IST 2 Min read
ICC faces broadcast uncertainty after JioStar withdraws from $3 billion deal
Dec 08, 2025
19:16
IST 1Min read
Topical Spot
/socialsamosa/media/media_files/2025/12/01/fi-24-2025-12-01-16-32-18.png)
Revisiting AIDS Awareness ads that broke stigma and started conversations
Dec 01, 2025
17:30
IST 2 Min read
/socialsamosa/media/media_files/2025/11/14/fi-76-2025-11-14-14-17-27.png)
Children's Day brand campaigns that rethink modern childhood
Nov 14, 2025
15:03
IST 2Min read
/socialsamosa/media/media_files/2025/11/13/fi-72-2025-11-13-17-35-42.png)
/socialsamosa/media/media_files/2025/11/07/fi-54-2025-11-07-17-05-43.png)
/socialsamosa/media/media_files/2025/11/03/fi-28-2025-11-03-18-30-32.png)
Experts Speak
Survival of the fittest: What happens when creativity stops being enough?
Dec 08, 2025
09:00
IST 7 Min read
/socialsamosa/media/media_files/2025/12/04/clients-on-acquisition-2025-12-04-19-59-42.png)
Fall of legacy brands: Where do clients stand?
Dec 05, 2025
07:00
IST 8Min read
/socialsamosa/media/media_files/2025/12/01/ad-agencies-in-2026-2025-12-01-12-09-31.jpg)
Interviews
/socialsamosa/media/media_files/2025/12/01/sanjay-mehta-2025-12-01-19-24-44.png)
Advertising still treats ageing as either illness, retirement, or dependence: Sanjay Mehta
Dec 02, 2025
09:00
IST 7 Min read
/socialsamosa/media/media_files/2025/11/05/exicom-khushboo-chawla-2025-11-05-19-01-38.jpg)
Exicom’s Khushboo Chawla on how B2B marketing in the EV space is shifting from awareness to credibility
Nov 06, 2025
09:00
IST 5Min read
/socialsamosa/media/media_files/2025/10/17/kalyan-jewellers-wedding-season-2025-10-17-16-21-52.jpg)
/socialsamosa/media/media_files/2025/10/19/harsh-kapadia-2025-10-19-21-31-21.png)
The architect of curiosity: Harsh Kapadia’s blueprint for Grey India
Oct 24, 2025
10:00
IST
8 Min read
/socialsamosa/media/media_files/2025/10/17/biba-festive-2025-10-17-12-39-47.png)
BIBA allocates its highest visibility and 40-45% of spends to festive months
Oct 17, 2025
12:42
IST
7 Min read
Case Studies
/socialsamosa/media/media_files/2025/11/21/mangaldeep-2025-11-21-11-55-56.png)
Case Study: How Mangaldeep’s digital Deepotsav enabled remote participation in Ayodhya’s Diwali
Nov 21, 2025
12:18
IST 5 Min read
/socialsamosa/media/media_files/2025/11/19/pulse-chatth-puja-2025-11-19-12-58-34.png)
Case Study: How Pulse used a Chhath Puja-themed game to build regional digital engagement
Nov 19, 2025
13:01
IST 5Min read
/socialsamosa/media/media_files/2025/11/10/fi-58-2025-11-10-16-44-26.png)
Case Study: How Chef Sanjeev Kapoor’s digital identity got a modern makeover
Nov 11, 2025
10:00
IST
3 Min read
/socialsamosa/media/media_files/2025/11/03/milk-bikis-tamil-nadu-day-2025-11-03-18-20-38.png)
Case Study: How Britannia Milk Bikis translated regional rituals into a multi-platform campaign
Nov 06, 2025
10:00
IST
3 Min read
/socialsamosa/media/media_files/2025/10/30/fi-17-2025-10-30-18-12-39.png)
Case Study: How ZEE5 transformed chaos & quirks of Indian family into cultural narrative
Oct 31, 2025
09:00
IST
4 Min read
Campaign Spot
/socialsamosa/media/media_files/2025/12/03/zomato-disability-day-ad-2025-12-03-19-13-03.jpg)
Zomato’s new ad highlights small gestures that make delivery partners with disabilities feel seen
Dec 04, 2025
09:00
IST 2 Min read
/socialsamosa/media/media_files/2025/12/03/apple-2025-12-03-18-40-39.jpg)
Apple’s new ad film makes the case for accessibility through ordinary routines
Dec 03, 2025
18:42
IST 2Min read
/socialsamosa/media/media_files/2025/11/26/36-2025-11-26-18-12-25.jpg)
/socialsamosa/media/media_files/2025/11/17/galaxy-new-ad-mrunal-thakur-2025-11-17-11-29-21.jpg)
/socialsamosa/media/media_files/2025/11/11/529-2025-11-11-15-33-41.jpg)
Guest Post
/socialsamosa/media/media_files/2025/12/08/rahat-behari-2025-12-08-11-28-09.jpg)
Why the future of marketing belongs to creatives who think like coders
Dec 08, 2025
11:29
IST 3 Min read
/socialsamosa/media/media_files/2025/11/27/rohit-singh-2025-11-27-15-23-54.jpg)
The child within the creative: Why growing up can be a creative block
Nov 28, 2025
10:00
IST 4Min read
/socialsamosa/media/media_files/2025/11/26/11-2025-11-26-12-01-32.jpg)
/socialsamosa/media/media_files/2025/11/25/fi-9-2025-11-25-18-54-30.png)
/socialsamosa/media/media_files/2025/11/24/kabir-kocchar-2025-11-24-11-24-48.jpg)
Samosa Snippets
/socialsamosa/media/media_files/2025/12/04/prashant-puri-2025-12-04-19-04-08.jpg)
Inside AdLift-Liqvd Asia’s high-stakes bet on a unified digital agency model
Dec 05, 2025
09:00
IST 6 Min read
/socialsamosa/media/media_files/2025/12/03/fi-36-2025-12-03-20-30-32.png)
What the end of DDB means for the legacy it built with Mudra
Dec 04, 2025
07:00
IST 5Min read
Movie Marketing
/socialsamosa/media/media_files/2025/11/27/5-1-2025-11-27-11-19-13.jpg)
The Stranger Things marketing machine returns for one last upside down takeover
Nov 27, 2025
11:45
IST 5 Min read
/socialsamosa/media/media_files/2025/11/21/fi-91-2025-11-21-14-37-19.png)
Inside Wicked: For Good’s fan-driven, collaboration-heavy marketing for the sequel
Nov 21, 2025
13:19
IST 4Min read
/socialsamosa/media/media_files/2025/09/25/bads-of-bollywood-2025-09-25-18-34-18.png)
/socialsamosa/media/media_files/2025/09/23/demon-slayer-infinity-castle-marketing-2025-09-23-13-15-20.jpg)
/socialsamosa/media/media_files/2025/08/08/ohasohfdqpud-2025-08-08-19-03-46.png)