It is never a quiet week in the realm of social media platforms as the tectonic plates keep shifting with new features, products, tests, and other news coming in every day. Here is our weekly roundup of social media news and activity from the industry.
Social Samosa is your gateway to keeping up with the hottest social media news and updates, proceedings and trends from digital marketing industry, brand campaigns and more.
This week, Snapchat dominated the news once again with Unskippable six-second Ads on the platform said to be in the pipeline, and the rollout of Snappables, the new AR based interactive feature making big news. On the other hand, Instagram is now allowing users to officially download their data without relying on third-party platforms and an Indian version of the popular mobile game, Jetpack Joyride is collaborating with Indian social media Influencers Tanmay Bhatt, Biswa Kalyan Rath and more for some exhilarating fun for the Indian audience.
Read all the social media news from this week, right here on Social Samosa.
UPDATED: Downloading your personal data from Instagram now possible
In the aftermath of Cambridge Analytica, Delete Facebook is doing rounds on the internet; there is an increase in awareness levels with users of these social networks seeking support to have better control on their data.
While there was a way for people to download their data on Facebook,Insatgram offered no such options and users were either unable to download their Instagram data, or rely on third-party tools which led to security vulnerabilities. Instagram is now officially allowing users to download a copy of their data starting this week. Read more about it here.
Tanmay Bhat, Biswa Kalyan Rath & Zakir Khan debut as villains in the Indian version of Jetpack Joyride
Bringing popular YouTube influencers in an Indian game, Bangalore-based Mech Mocha announced the launch of the Indian version of Jetpack Joyride.
YouTube sensations Tanmay Bhat, Biswa Kalyan Rath and Zakir Khan are featured in the game as villains of the three different worlds with 100+ levels, and players can attempt to knock them down in boss fights. The Indian version of Jetpack Joyride will replace the international version by Australian game developer Halfbrick Studios, on all popular Indian app stores. Read more about it here.
Instagram stories is now to empower users with the ability to upload multiple photos and videos at once. Users will now be able to upload as many as 10 pictures or videos on Instagram Stories at once.
The feature has the potential to make life much easier for Instagram Influencers across all tiers. Learn how to use it and read more about it here.
Snapchat Snappables, a shared AR experience rolling out this week
Snapchat has officially rolled out Snappables, a string of new Lenses for sharing experiences and playing augmented reality games with your friends after it was reported to be in the works earlier this month.
Snappables can be controlled through touch, motion and even facial expressions. An interactive Lens format, it allows Snapchatters to share experiences and play together in AR, anytime, anywhere. Read more about it and watch the tutorial here.
Coming Soon: Unskippable ads on Snapchat and yet another redesign
Keen to alleviate the anxiety of it’s investors and really ramp up their moneymaking prospects, Snap Inc. is now said to be testing six second unskippable ads on Snapchat.
Confirming the tests for unskippable ads on Snapchat, the company is apparently testing the tolerance of their users regarding the number of ads they will tolerate. Premium price tags and access only to major corporations will throw open the possibility for Snapchat to make considerably more money. Read more about it here.
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