It is never a quiet week in the realm of social media platforms as the tectonic plates keep shifting with new features, products, tests, and other news coming in every day. Here is our weekly roundup of social media news and activity from the industry.
Social Samosa is your gateway to keeping up with the hottest social media news and updates, proceedings and trends from digital marketing industry, brand campaigns and more.
This week’s social media news featured two prominent changes and updates to LinkedIn’s platform with a new hashtag-based News Feed sorting algorithm and new carousel ads for LinkedIn Sponsored Content.
Facebook also dominated the news recently with a new feature that allows consumers to share feedback and lodge complaints about ads that are misleading, offensive or do not fulfill the commitments; rumours of a new eye-tracking tool that could be in the works and Facebook requiring advertisers to seek permission from consumers before targeting ads through their personal information.
Check out all the other important social media news and updates that surfaced online this week.
LinkedIn attempts to improve content discovery with follow hashtag options
In a major development, LinkedIn announced an update for its news feed section where users will be able to navigate content on the platform according to their interest by following different LinkedIn hashtags. Read more about it here.
Snapchat’s new update allows you to delete unopened messages
While we were all impressed by WhatsApp’s delete messages options allowing us to delete wrongly sent messages for everyone, the only wait was for Snapchat to introduce the Delete unopened messages option which is now here. Read more about the new Snapchat update here.
Say hello to Facebook Memories, a dedicated section for your Facebook pasthere.
Instagram’s latest update lets you shop through Insta Stories
Two days after announcing that users will now be allowed to repost the stories they are tagged or mentioned into, Instagram has come up with yet another exciting feature that lets you shop through Insta stories with Instagram Stories shopping tag. Read more about it here.
Facebook Ad Activity tab to help consumers leave feedback about ads!
Facebook introduced a new feature in the core app to ban ads that are misleading, in poor taste, or don’t fulfill the commitments made in the ad. This new feature will enable users to give feedback and lodge complaints about the advertisers and retailers and their services through Facebook Ad Activity tab. Read more about it here.
Facebook asks advertisers to state source of audience’s personal data
In a bid to tackle the user privacy issue, Facebook has asked advertisers to seek permission before targeting ads based on user’s personal info like email address and phone number with effective from July 2. Read more about the Facebook custom audience update…Read more about it here.
A new Facebook eye tracking tool could soon be introduced
It has been rumoured that a new Facebook eye tracking tool is in the works, so if you thought Facebook was being invasive and creepy earlier, this news might be distressing for you. Read more about it here.
Twitter brings Trending, Moments, search and live video together in an all-new feature
Twitter introduced a new feature combining Trending, Moments, search and live video together in Twitter Live curated pages. Inside these pages, along with the latest tweets about events, it will show a live video related to the event too. Not to mention, the ‘compose’ option at the bottom! Read more about it here.
Facebook set up 2000 blood donation events on the platform
Facebook in association with National Blood Transfusion Council and Giants Welfare Foundation set up 2000 blood donation events on the platform on the occasion of World Blood Donor Day. Read more about it here.
LinkedIn Carousel Ads encourages B2B marketers to bring brand stories to life
LinkedIn announced native LinkedIn Carousel Ads for Sponsored Content, an ad unit that allows marketers to feature a swipeable series of up to 10 cards to tell a visually engaging brand story. LinkedIn Carousel Ads for sponsored content allows marketers to post a swipeable series of 10 upto cards in a brand story. Read more about it here.
To read more news stories on Social Samosa, click here.