Here’s to another week of some impressive work from brands and agencies all over the world. Check out some of the social media campaigns that were rolled out this week.
Social Samosa’s weekly digital marketing and social media campaigns roundup this week features a list of campaigns from brands like HDFC Bank, Axis Bank, Samsung, Decathlon and more.
This week saw advertisers focusing on festivals like Janmashtami, Teacher’s Day and the monumental judgement decriminalizing Section 377.
Learn more about the trending and hottest new social media and digital marketing campaigns with Social Samosa’s weekly social media campaigns roundup for a condensed summary of the industry.
Case Study: How Community Marketing helped pave the way for Epigamia’s lactose-free artisanal curd
Brands take pride in celebrating the scraping of Section 377
Social Samosa takes a look at some of the creative Section 377 brand posts in favour of the Supreme Court’s decision of scraping Section 377 in our country. Read more here.
Brands wish ‘Krishna Janmashtami’ with humble wishes
From wanting Kanha’s Matki to relishing his favourite Mishti-doi, the advertising world came together to celebrate ‘GopalKala’ being their creative best. Read more here,
Teacher’s Day campaigns will make you relive your best memorieshere.
Changing dynamics of Movie Marketing: Are digital efforts translating into in-theater leads
And are the big bucks spend on social media marketing being measured? Experts share how digital movie marketing can be translated into in-theater leads. Read more here.
#YouAreMyParleG: Parle’s digital spends increased to 15-20%
The article digs out the insight, rationale and execution of the five series digital films as a part of #YouAreMyParleG by Parle Products produced by using consumer testimonials and inputs. Read more here.
Decathlon’s #PlayFor to imbibe sports in daily life
Decathlon India is a sports company established with the motto of infusing sports as a regular part of everyone’s daily routine. The brand attempts to imbibe this behavior with their latest campaign, Play For. Read more here.
Samsung introduces us to Rahul’s Family
Samsung creates awareness around its virtual assistant, Bixby with a webisodes campaign – Rahul’s Family. Read more here.
Saregama Carvaan takes the gifting route in latest leg of the campaign
The recently released Saregama Carvaan campaign is a three part video series created and conceptualized by The Womb. Carvaan is a portable digital audio player. These short ad films portray emotions derived from the little things our family does for us which might go overlooked but surely deserve appreciation. Read more here.
Experience Axis featuring Deepika Padukone oozes with charm!
Who doesn’t wish to enjoy the simple pleasures of life? Be it the joy of trying on a new outfit or indulging in scrumptious comfort food on a cheat day! Enjoying such little joys of life is Deepika Padukone in Axis Bank’s recent campaign – #ExperienceAxis. Read more here.
HDFC Bank’s Raksha Bandhan campaign redefines the meaning of Raksha
HDFC Bank in association with Firstpost, strives to bring about a radical change of mindset this Raksha Bandhan with #RakshaMatlabRokNahi. The campaign is a unique take of the much loved Raksha Bandan rituals, giving the festival a whole new meaning. Read more here.
Check out more social media and digital marketing campaigns here.