Here’s to another week of some impressive work from brands and agencies all over the world. Check out some of the social media campaigns that were rolled out this week.
Social Samosa’s weekly digital marketing and social media campaigns roundup this week features Mahindra XUV300, Brand Idea, Yatra, April Fool’s Day Campaigns and more.
Learn more about the trending and hottest new social media and digital marketing campaigns with Social Samosa’s weekly social media campaigns roundup for a condensed summary of the industry.
Hotstar rolls out #KoiYaarNahiFar campaign for VIVO IPL 2019
Bringing viewers closer to the action, Hotstar, has added exciting story to the VIVO IPL 2019 campaign, #KoiYaarNahiFar. Conceptualized and created by the DDB Mudra Group. Read more here.
The Mahindra XUV300 turns road scorcher in its music video with Badshah!
The feeling that kicks in the moment you step on the pedal has been captured in the entirety in this video which pairs the XUV300 that sets the roads on fire with a musician who sets the charts on fire – Badshah! Read more here.
VIVO IPL 2019 presents Game Banayega Name: Encouraging opportunities
The words inscribed on the VIVO IPL trophy in Sanskrit are, “Yatra Pratibha Avsara Prapnotihi”, which translates as, “Where talent meets opportunity”, which is the exact thought translated in their campaign for 2019 season, ‘Game Banayega Name’ and the seed for it’s theme. Read more here.
Palms Casino Resort presents Unstatus Quo and welcomes you to the New Vegashere.
Ola Cabs presents Ola Restrooms, taking pranks seriously
With the mission of “Building mobility for a Billion Indians”, Ola Cabs is also building campaigns with mobility at it’s core for a billion Indians. Though these campaigns are just pranks presented seriously, the ideas are crazy yet believable. Read more here.
Brand Idea gets popular Celebrities to mobilise ‘Live Tribe’ of Millions of Netizens to bring about a behavioural change in India
As part of its ongoing Idea 4G #IndiaKaLiveNetwork campaign, Brand Idea roped in popular TV and Internet celebrities – Rannvijay Singha, Karanvir Bora and Varun Pruthi – to Captain its ‘Live Tribe’ campaign, earlier this month. Read more here.
Yatra ‘launches’ MasterKeyCard, an access card for every hotel door with their #AnyHotelWithYatra campaign
A practical joke by the online travel giant left users befuddled and amused. A key card that works at every hotel door without prior booking? If such an offering sounds too good to be true, it actually was. Read more here.
LinkedIn launches the second edition of #InItTogether with IPL
LinkedIn launched the second wave of the #InItTogether integrated brand campaign, following its debut brand campaign in India last year. Read more here.
This is not an April Fool’s Day joke, brands are celebrating April Fool’s Day
Brands are marking this day with campaigns and creatives to play jokes. If you fell for any pranks today, here’s some more. Read more here.
This April Fools’ Day, #FutureKaFan campaign by Atomberg Technologies tickles the funny bone with a lot of quirk and humour
April Fool’s Day is a great opportunity for brands to engage with their audience and share a good laugh with them. Keeping this in mind, Atomberg Technologies, launched an AI enabled Atomic Fan- a major breakthrough in the world of nanotechnology with its campaign #FutureKaFan. Read more here.
Does Women’s Horlicks ‘Stories of Strength’ stand as a differentiator out of the many pro-women campaigns?
With an aim to celebrate the physical strength of women, Women’s Horlicks weaved ‘Stories of Strength’. Experts review if the stories make a mark. Read more here.