Social media platforms are constantly evolving and updating with newer features to increase relevance and stickiness for users, brands, and businesses. Here is our roundup of Social Media News for this week.
Social Samosa brings you all the latest social media news, platform updates, and trends dominating the digital ecosystem.
Facebook revamps the ‘Access Your Information’ tool
Upgraded categorisation, search functionality, information about the use of user data and information utilized for personalization on Facebook, and more of such updates are a part of the refurbished Access Your Information tool. Read more here.
LinkedIn launches free learning center called Marketing Labs
LinkedIn Marketing Labs, the on-demand learning centre has curated courses that train advertising professionals for optimum utilization of the available LinkedIn marketing tools. Read more here.
YouTube Updates: Hashtag Pages & Bug Fix of Post-Roll Ads
The bug fix for post-roll ads is an important update for monetizing creators on the platform while hashtag pages is a new feature for improved video discovery on YouTube. Read more here.
LinkedIn enables Swipe Up links for Stories
LinkedIn has launched a swipe up feature that redirects viewers to a web link from the Stories tab. The weblinks can be used to show additional content or lead users to purchase gateway. Read more here.
Snapchat reportedly filed a patent for Events
The new feature, Events has been in the testing phase and is being developed since 2019, the patent filing of this feature by Snapchat describes its development and functionality so far. Read more here.
Roy Austin joins Facebook as VP of Civil Rights
Confederation of All India Traders or CAIT has written to Ravi Shankar Prasad, Minister for IT & Communication (GOI) strongly objecting the new WhatsApp policy that invades user privacy and shares data with Facebook. Read more here.
Google & Snap reportedly consider investing in Sharechat
The discussion is touted to be in advanced stages, and along with Google and Snap, several of the existing investors such as Twitter are also looking at raising funds for Sharechat. Read more here.
New videos with false claims on YouTube to now receive a strike
The grace period provided by YouTube that was existent after the platform updated its misinformation policy in December has ended and going forward the three strike policy is now in effect. Read more here.
Facebook Workplace introduces Safety Center & improved Live Video experience
Workplace by Facebook launched two new updates subjected to the new ways organisations are opting to operate in the midst of the pandemic. Read more here.
YouTube tests new shopping feature & launches updates for creators
YouTube has launched a significant update in Video Analytics for creators, along with the shopping feature enabling improved product discovery. Read more here.