Here’s to another week of social media campaigns rolled out along with editorial pieces by Social Samosa.
Social Samosa’s weekly digital marketing and social media campaigns roundup this week features Rage Coffee, Dove and more.
Social Media Campaigns
ZebPay establishes itself as a Pro in Crypto with new campaign #CryptoMeinPro
Crypto asset brands are in the infant phase of building trust and credibility, and the industry has been taking various routes to achieve this; ZebPay takes the straightforward path and states they’re an ace on the subject that matters – Crypto assets. Read more here.
CarDekho celebrates the dream of owning a car in the new campaign ft. Akshay Kumar
In an attempt to connect with their core audience better, CarDekho goes on an emotional journey with the story of a father fulfilling his daughter’s dream of owning a car, in their new campaign ‘SapnaRe’ starring Akshay Kumar. Read more here.
The Birth, The Pull & The Rise Of Virtual Influencers…
Be it Fenty’s Shudu Gram or Prada’s Candy, virtual influencers are catching up fast with their human counterparts. Ankit Agarwal of Do Your Thng speaks about the rise of virtual influencers and what their future looks like, as brands increase spends on this front. Read more here.
Bharat Sethi of Rage Coffee on the role of Instagram marketing in the third wave of coffee
The Third Wave of coffee in India was driven major by educating the consumers who now sought information on the story of the bean. Bharat Sethi of Rage Coffee sheds light on the role of social media, especially Instagram, in leveraging this wave for the brand’s growth. Read more here.
Case Study: How Gangubai Kathiawadi’s Netflix release campaign took an integrated approach
Netflix generated buzz around the release of Alia Bhatt’s Gangubai Kathiawadi on the app, through an integrated marketing campaign that garnered 10Mn+ views. Read more here.
Ramzan & Eid Campaigns 2022 spread the spirit of togetherness
Emphasizing the meaning of family, friends and togetherness, Eid Campaigns from 2022 saw a wide range of creatives. Read more here.
Brands give their annual does of Star Wars with #Maythe4thbewithyou brand creatives
Star Wars fans around the globe celebrated the 4th May as Star Wars Day, including brands who chimed in with their pun-ny #Maythe4thbewithyou brand creatives. Read more here.
Met Gala 2022 creatives wrap themselves around the gilded glamour
The public affair organized by The Metropolitan Museum of Art was not just a topical discussion amongst general users and meme pages; Met Gala 2022 creatives present the modern-day vogue with a promotional lining. Read more here.
Dove addresses toxic social media influence on beauty in new campaign
Toxic advice on social media is polluting the perception of beauty among young girls and Dove continues to address subjects surrounding beauty and self-esteem with the new campaign, highlighting the vice of technology takeover. Read more here.