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Pranali Tawte

After spending almost a decade waiting for the letter of acceptance to Hogwarts School of Witchcraft and Wizardry, she settled on being a wizard at writing. When she is not working, you will find her eating, shopping, or petting dogs. She will resurrect from the dead for donuts, dark chocolates, and an Americano. Michael Scott once said, "Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way.” and it pretty much sums up her career!

Joe DarkoIndian Social Media

India's Gen Z audience is of paramount significance in shaping digital trends, making it a crucial market for us: Joe Darko

From dog ears to finding 3D dinosaurs integrating into reality, Snapchat’s AR filters have gone through a massive transformation. With CGI taking over the brandverse, brands have also taken a liking to combining reality with virtual reality. Joe Darko, Global Head of AR Developer Relations at Snap Inc., speaks about Snapchat's evolving AR technology and its impact on the Indian market.

By Pranali Tawte
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