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Pranali Tawte

After spending almost a decade waiting for the letter of acceptance to Hogwarts School of Witchcraft and Wizardry, she settled on being a wizard at writing. When she is not working, you will find her eating, shopping, or petting dogs. She will resurrect from the dead for donuts, dark chocolates, and an Americano. Michael Scott once said, "Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way.” and it pretty much sums up her career!

AI missing in IPL adsExperts Speak

AI is missing in IPL ads and there’s a reason why; ad agencies tell

The AI wave in advertising seems to have hit a wall in 2024. While it’s been used on an operational level, AI has been missing from ads. Considering the Indian advertising industry is currently spending the biggest chunk of its budget on IPL, an annual carnival of campaigns, what’s the reason for AI’s low visibility in campaigns? We find out. 

By Pranali Tawte
logoApr 15, 2024 18:59 ISTlogo 6 Min read
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Beyond cliches and stereotypes: Brands that have got their women representation right
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logoApr 15, 2024 12:08 ISTlogo 5 Min read
Aditya KanthyInterviews
It's crucial to establish a clear connection between the growth of the company and its employees: Aditya Kanthy
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logoApr 12, 2024 11:57 ISTlogo 14 Min read
IPL campaignsExperts Speak
Does the overdose of celebrities still bring in the desired effect in IPL campaigns?
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logoApr 03, 2024 16:27 ISTlogo 8 Min read
Mens IPL 2024Experts Speak
Men’s IPL 2024: Finding the right media mix
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logoMar 20, 2024 17:02 ISTlogo 6 Min read
women in advertisingSamosa Snippets
Are leadership roles in A&M truly evolving? Women reflect
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logoMar 13, 2024 12:36 ISTlogo 5 Min read
Women RelaxingSamosa Snippets
We are on a break: A&M women on chilling and unwinding
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logoMar 08, 2024 17:07 ISTlogo 6 Min read
influencerExperts Speak
Decoding difference between content creators and influencers for dummies
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logoMar 05, 2024 18:42 ISTlogo 4 Min read
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Millennials changing advertising norms to craft a better workplace for Gen Z
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logoMar 01, 2024 19:31 ISTlogo 6 Min read
global expansionIAA
Checklist to keep in mind as Indian agencies expand internationally
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logoFeb 28, 2024 08:00 ISTlogo 4 Min read
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