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Pranali Tawte

After spending almost a decade waiting for the letter of acceptance to Hogwarts School of Witchcraft and Wizardry, she settled on being a wizard at writing. When she is not working, you will find her eating, shopping, or petting dogs. She will resurrect from the dead for donuts, dark chocolates, and an Americano. Michael Scott once said, "Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way.” and it pretty much sums up her career!

White Rivers Media Samosa Snippets

Shrenik Gandhi and Mitesh Kothari on White Rivers Media's stepping stones

As White Rivers Media celebrates its eleventh anniversary, co-founders Shrenik Gandhi and Mitesh Kothari share what sets them apart and its future aspirations.

By Pranali Tawte
Sep 20, 2023 12:35 IST 4 Min read
Ganesh Chaturthi ad spends Experts Speak
Experts anticipate at least 10-15% jump in Ganesh Chaturthi ad spends
By Pranali Tawte
Sep 18, 2023 17:56 IST 7 Min read
festive season Experts Speak
Connecting with Gen Z during the festive season: A marketing guide
By Pranali Tawte
Sep 12, 2023 16:14 IST 6 Min read
Richa Singh Interviews
Natural Diamond Council's Richa Singh on building in-store experience through an integrated approach
By Pranali Tawte
Sep 08, 2023 10:30 IST 6 Min read
Neeraj Chopra Experts Speak
Experts Speak: Consistency and youth appeal make Neeraj Chopra a golden boy for brands
By Pranali Tawte
Sep 06, 2023 14:10 IST 7 Min read
Aditi Shrivastava Interviews
Marrying data with storytelling is where the magic happens for branded content: Aditi Shrivastava, Pocket Aces
By Pranali Tawte
Sep 05, 2023 17:15 IST 6 Min read
Arun Srinivas Interviews
AI has long been at the heart of our products: Arun Srinivas, Meta
By Pranali Tawte
Aug 31, 2023 18:06 IST 6 Min read
Raja Rajamannar Marketing Shorts
We want to make sure that we are serving a larger purpose in the world: Raja Rajamannar of Mastercard
By Pranali Tawte
Aug 24, 2023 18:29 IST 6 Min read
ad agency founders Experts Speak
Between rejections & aha moments: Ad agency founders share honest lessons
By Pranali Tawte
Aug 22, 2023 12:11 IST 6 Min read
Onam ad spends Experts Speak
Experts anticipate at least 15-20% jump in Onam ad spends; traditional channels to gain a larger share
By Pranali Tawte
Aug 22, 2023 05:55 IST 7 Min read
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