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Pranali Tawte

After spending almost a decade waiting for the letter of acceptance to Hogwarts School of Witchcraft and Wizardry, she settled on being a wizard at writing. When she is not working, you will find her eating, shopping, or petting dogs. She will resurrect from the dead for donuts, dark chocolates, and an Americano. Michael Scott once said, "Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way.” and it pretty much sums up her career!

rejected campaign ideaExperts Speak

Agencies weigh in on ownership of rejected ideas

A recent campaign has sparked the age-old debate. Who owns the idea? Especially when it is rejected and the agency doesn’t walk away with the mandate. Legal battles flare up, cries for fair compensation ring out, and agencies find themselves wrestling with how to protect their intellectual properties. One side of the coin, agency and creative heads, speak on the timeless case of idea ownership and theft.

By Pranali Tawte
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AI is missing in IPL ads and there’s a reason why; ad agencies tell
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Beyond cliches and stereotypes: Brands that have got their women representation right
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It's crucial to establish a clear connection between the growth of the company and its employees: Aditya Kanthy
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logoApr 12, 2024 11:57 ISTlogo 14 Min read
IPL campaignsExperts Speak
Does the overdose of celebrities still bring in the desired effect in IPL campaigns?
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Men’s IPL 2024: Finding the right media mix
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logoMar 20, 2024 17:02 ISTlogo 6 Min read
women in advertisingSamosa Snippets
Are leadership roles in A&M truly evolving? Women reflect
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We are on a break: A&M women on chilling and unwinding
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influencerExperts Speak
Decoding difference between content creators and influencers for dummies
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Millennials changing advertising norms to craft a better workplace for Gen Z
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