Shamita Islur

From ‘spray and pray' to AI-powered omnichannel experience: Partho Banerjee on Maruti Suzuki’s marketing strategy

Partho Banerjee of Maruti Suzuki India shares the brand's evolving marketing strategy, highlighting its focus on customer-centricity, how the brand balances traditional and digital channels, integrates regional sentiments, and adapts to changing consumer preferences in both rural and urban markets.