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Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

SEO playbookExperts Speak

AI has changed the SEO playbook: What’s next for marketers?

As AI-driven platforms like ChatGPT and Perplexity disrupt traditional search, experts reveal how brands and agencies must shift from conventional SEO tactics to Gen AI-driven Optimisation (GEO), highlighting all the challenges involved.

By Shamita Islur
Feb 26, 2025 15:22 IST 6 Min read
AI copyright battlesDecode
Decoding how AI copyright battles could change the future of AI development
By Shamita Islur
Feb 24, 2025 11:06 IST 6 Min read
Lynx’s latest campaign Campaign Spot
Lynx’s latest micro ads offer a bold and bizarre take on intimate fragrance
By Shamita Islur
Feb 20, 2025 19:25 IST 3 Min read
FNP’s Valentine's strategyMarketing Shorts
Inside FNP’s Valentine's strategy: Personalisation, storytelling & digital-first approach
By Shamita Islur
Feb 14, 2025 11:22 IST 5 Min read
sexual wellness brands Experts Speak
Making pleasure mainstream: What sexual wellness brands have planned for Valentine's Day
By Shamita Islur
Feb 11, 2025 18:00 IST 9 Min read
Wavemaker’s Sairam RanganathanInterviews
Consumers are more likely to share data when brands offer value-driven experiences: Wavemaker’s Sairam Ranganathan
By Shamita Islur
Feb 07, 2025 14:44 IST 12 Min read
three-minute Reels Experts Speak
Will Meta's shift towards three-minute Reels engage audiences?
By Shamita Islur
Jan 31, 2025 16:30 IST 8 Min read
Mahindra Holidays' Pratik MazumderInterviews
Pratik Mazumder on the rise of domestic travel and tech-driven services
By Shamita Islur
Jan 30, 2025 13:38 IST 7 Min read
DeepSeekDecode
Decoding how DeepSeek could disrupt global tech’s AI efficiency
By Shamita Islur
Jan 29, 2025 10:01 IST 5 Min read
Kotak Life’s Ashish NairInterviews
Trust must be paired with convenience for life insurance customers: Kotak Life’s Ashish Nair
By Shamita Islur
Jan 27, 2025 12:51 IST 13 Min read
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