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Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

electronics brands using AI Experts Speak

How electronic brands are using AI in marketing

Brand marketers talk about how consumer electronics brands are reshaping their marketing strategies by showcasing relatable, real-world applications of AI features to drive product differentiation and influence purchase decisions.

By Shamita Islur
Jun 04, 2025 18:34 IST 7 Min read
Airtel’s new campaign Campaign Spot
Airtel’s new campaign fights digital scams with a reassuring message
By Shamita Islur
Jun 02, 2025 16:00 IST 4 Min read
menstrual hygiene ads Experts Speak
When can ads reflect the daily reality of menstruation?
By Shamita Islur
May 28, 2025 18:15 IST 9 Min read
Youri GuerassimovInterviews
Learning boundaries from French advertising culture with Youri Guerassimov
By Shamita Islur & Karuna Sharma
May 26, 2025 15:02 IST 7 Min read
Gen Z wants from GoafestSamosa Snippets
What Gen Z wants from Goafest
By Shamita Islur
May 23, 2025 11:58 IST 4 Min read
Rishad Tobaccowala on AIMarketing Shorts
Rishad Tobaccowala on how customers are the real god, not the clients
By Shamita Islur
May 22, 2025 13:11 IST 4 Min read
skincare brands market sunscreenExperts Speak
Internet trends make skincare brands use Instagram to market sunscreen
By Shamita Islur
May 21, 2025 11:56 IST 7 Min read
SW Network anniversary Samosa Snippets
Building an independent specialised agency ft. SW Network founders
By Shamita Islur
May 13, 2025 18:07 IST 5 Min read
environmental cost of AIDecode
Decoding the hidden environmental cost of AI
By Shamita Islur
May 12, 2025 18:31 IST 5 Min read
use of star power during IPLExperts Speak
Can star power turn IPL into India’s Super Bowl moment?
By Shamita Islur
May 06, 2025 17:30 IST 7 Min read
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