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Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

Panasonic Life Solutions India marketing Interviews

Sunil Narula on how Panasonic Life Solutions India engages consumers through an influencer-driven marketing strategy

Sunil Narula of Panasonic Life Solutions India shares how with its influencer engagement, tailored marketing campaigns, and a focus on both B2B and B2C channels, the brand is shaping its marketing strategy.

By Shamita Islur
logoApr 19, 2024 12:08 ISTlogo 9 Min read
Beverage brands’ summer marketingSamosa Snippets
Beverage brands’ summer marketing: Quenching thirst via engaging campaigns, creative contests & initiatives
By Shamita Islur
logoApr 18, 2024 09:00 ISTlogo 7 Min read
 impact of political collabs on an influencerExperts Speak
Racing for likes and votes: The impact of political collabs on an influencer’s brand associations
By Shamita Islur
logoApr 08, 2024 15:41 ISTlogo 9 Min read
Dell’s marketing strategy Marketing Shorts
How Dell’s marketing strategy aims at transforming education by driving change ft. Mayuri Saikia
By Shamita Islur
logoApr 04, 2024 13:36 ISTlogo 6 Min read
Samsonite’s Pradnya Popade Interviews
Upskilling, collaboration & building consumer trust: Samsonite’s Pradnya Popade on marketing skills
By Shamita Islur
logoMar 28, 2024 17:00 ISTlogo 5 Min read
BFSI spending Experts Speak
Where is BFSI spending its advertising money in its most important quarter?
By Shamita Islur
logoMar 26, 2024 18:49 ISTlogo 8 Min read
Parachute Advansed Holi CampaignsSamosa Snippets
How Parachute Advansed Holi campaigns embrace colours & joy
By Shamita Islur
logoMar 22, 2024 16:00 ISTlogo 3 Min read
WPL a missed opportunityExperts Speak
Was WPL a missed opportunity to spotlight creativity and generate buzz?
By Shamita Islur
logoMar 21, 2024 16:04 ISTlogo 7 Min read
ad campaigns that empower womenSamosa Snippets
Experts share ad campaigns that empower women beyond stereotypes
By Shamita Islur
logoMar 11, 2024 13:13 ISTlogo 8 Min read
young ad agencyExperts Speak
Swimming against the tide: Finding your space as a young ad agency
By Shamita Islur
logoMar 04, 2024 18:45 ISTlogo 9 Min read
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