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Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

Self Declaration Certificate mandate Experts Speak

Experts say not all advertising should require an SDC

The implementation of the Self-Declaration Certificate (SDC) mandate by the Ministry of Information and Broadcasting effective from today has sparked a robust debate among industry leaders. We speak to leaders on the challenges and opportunities prompted by the mandate, the potential adjustments required for the mandate to be implemented successfully and more.

By Shamita Islur
logoJun 18, 2024 17:03 IST logo 7 Min read
Gaurav Pande of Popeyes Interviews
70-80% of our investments go into digital & hyperlocal marketing: Gaurav Pande of Popeyes
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logoJun 12, 2024 13:54 IST logo 20 Min read
DDB Mudra Group Cannes Cannes Lions
DDB Mudra Group sends four entries to Cannes Lions 2024
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logoJun 11, 2024 14:12 IST logo 5 Min read
tgthr Cannes Lions 2024 Cannes Lions
Inside tgthr's shortlisted entry for Cannes Lions 2024
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logoJun 06, 2024 18:46 IST logo 3 Min read
SW Network Cannes Lions 2024 Cannes Lions
SW Network sends Tide & Comedy Central campaigns to Cannes Lions 2024
By Shamita Islur
logoJun 05, 2024 18:46 IST logo 4 Min read
connect with Gen Z Experts Speak
Reaching the digital-first generation: How can brands effectively connect with Gen Z
By Sneha Medda & Shamita Islur
logoJun 05, 2024 18:16 IST logo 5 Min read
Jo Jackson Interviews
Token gestures without genuine intention are quickly spotted by digitally native consumers: Jo Jackson
By Shamita Islur & Karuna Sharma
logoJun 05, 2024 09:00 IST logo 3 Min read
mental health policies & initiatives Experts Speak
Understanding mental health policies & initiatives in a few ad agencies
By Sneha Medda & Shamita Islur
logoJun 03, 2024 16:06 IST logo 10 Min read
Mental health Experts Speak
Is the chase for numbers stifling creativity and leading to burnout?
By Shamita Islur
logoMay 29, 2024 15:01 IST logo 7 Min read
EMotorad’s Aditya Oza Interviews
Our goal is to spread awareness: EMotorad’s Aditya Oza on the brand’s marketing strategy
By Shamita Islur
logoMay 17, 2024 16:06 IST logo 14 Min read
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