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Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

IKEA’s Anna OhlinMarketing Shorts

Communicating stories of furniture that add to festivities ft. IKEA’s Anna Ohlin

Anna Ohlin of IKEA India discusses the brand's focus on creating relatable messaging that resonates with Indian consumers. She touches on consumer trends this festive season, highlights the importance of emotional connections in advertising, the role of innovative tools and more.

By Shamita Islur
logoSep 12, 2024 10:00 ISTlogo 8 Min read
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What the Father of Indian advertising, Alyque Padamsee taught leaders of today
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logoSep 05, 2024 15:18 ISTlogo 10 Min read
Finn.no adGlobal Samosa
Finn.no convinces you to leave your toxic workplace with a witty ad
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logoSep 02, 2024 18:30 ISTlogo 2 Min read
Furniture brands festive season Experts Speak
Furniture brands to focus on storytelling & personalisation this festive season
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logoSep 02, 2024 17:01 ISTlogo 8 Min read
Pepperfry’s festive marketingInterviews
Pepperfry’s festive marketing strategy blends online and offline experiences, says Mahip Dwivedi
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logoAug 30, 2024 09:30 ISTlogo 5 Min read
Nike's new ad Global Samosa
Nike’s new ad captures Paralympians’ fierce drive to win
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logoAug 28, 2024 19:09 ISTlogo 2 Min read
X get sidelined as advertisers Experts Speak
Will X get sidelined as advertisers prioritise brand safety and reputation?
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logoAug 26, 2024 17:45 ISTlogo 7 Min read
festive optimism in FMCG Experts Speak
Steady monsoon lifts rural demand and brings festive optimism in FMCG
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logoAug 22, 2024 18:01 ISTlogo 7 Min read
Aalap DesaiSamosa Snippets
It's the people who set us apart: Aalap Desai reflects on tgthr’s first year
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logoAug 16, 2024 15:55 ISTlogo 5 Min read
Tata Tea Premium & Independence DaySamosa Snippets
Tata Tea Premium & Independence Day: Celebrating regional heritage with hyper-local campaigns
By Shamita Islur
logoAug 13, 2024 17:38 ISTlogo 6 Min read
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