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Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

Creative heads on childhood adsExperts Speak

Nostalgic much? Creative heads on childhood ads they cherish today

This Children’s Day, creative minds in the advertising and media industry take a trip down memory lane, revisiting the advertisements that captured their imagination and became their childhood favourites.

By Shamita Islur
Nov 14, 2024 12:04 IST 5 Min read
Trump’s return mean for AI’s futureDecode
What does Trump’s return mean for AI’s future?
By Shamita Islur
Nov 12, 2024 18:02 IST 5 Min read
Emotion AI’s progress Decode
Emotion AI’s progress and implications for marketing
By Shamita Islur
Nov 07, 2024 10:15 IST 6 Min read
travel brands connected with festive travellersExperts Speak
From homecoming to holidaying: How travel brands connected with festive travellers
By Shamita Islur
Nov 04, 2024 10:00 IST 7 Min read
Tanishq’s Pelki TsheringInterviews
We have increased our advertising & promotional spending by 18 to 20%: Tanishq’s Pelki Tshering
By Shamita Islur
Oct 30, 2024 10:15 IST 9 Min read
jewellery brands festive marketingExperts Speak
Jewellery brands shift marketing gears for Dhanteras and Diwali as gold hits record prices
By Shamita Islur
Oct 29, 2024 10:00 IST 6 Min read
personalisation in marketingExperts Speak
How far has AI pushed personalisation in marketing?
By Shamita Islur
Oct 24, 2024 13:55 IST 6 Min read
SkipTheDishes’ new adCampaign Spot
Jon Hamm wants you to skip the inconveniences in SkipTheDishes’ new ad
By Shamita Islur
Oct 23, 2024 17:23 IST 2 Min read
AI regulations around the worldDecode
How regulated is AI around the world?
By Shamita Islur
Oct 21, 2024 12:46 IST 6 Min read
iQOO’s Nipun MaryaInterviews
Gen Z disengages if content feels too branded or like an ad: iQOO’s Nipun Marya
By Shamita Islur
Oct 18, 2024 10:01 IST 10 Min read
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