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Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

illegal hoarding collapse Experts Speak

Leaders call for accountability and reform after Ghatkopar hoarding collapse

According to the Brihanmumbai Municipal Corporation (BMC), the illegal hoarding in Ghatkopar which took 16 lives and injured 75, was erected by Ego Media without its permission. Leaders in the A&M industry believe this unfortunate incident should serve as a wake-up call for authorities to dismantle illegal structures and conduct structural audits of existing hoardings.

By Shamita Islur
May 16, 2024 16:57 IST 6 Min read
women returning post-maternity leave Experts Speak
How can ad agencies support women returning post-maternity leave?
By Shamita Islur
May 14, 2024 12:23 IST 8 Min read
beverage industry FSSAI scrutiny Experts Speak
Keep it real: Advise experts as the beverage industry faces scrutiny for false claims
By Shamita Islur
May 07, 2024 17:09 IST 9 Min read
Heeramandi’s marketing strategy Movie Marketing
Heeramandi’s marketing strategy echoes Sanjay Leela Bhansali’s love for aesthetics with a touch of tech
By Shamita Islur
May 02, 2024 17:54 IST 5 Min read
social awareness campaign Experts Speak
A lost cause: What makes a social awareness campaign truly successful in today’s age?
By Shamita Islur
Apr 29, 2024 18:13 IST 10 Min read
Kantar's Puneet Avasthi Samosa Snippets
Many marketing organisations lack strong first-party data to power their own AI engines: Kantar’s Puneet Avasthi
By Shamita Islur
Apr 25, 2024 09:00 IST 5 Min read
Nishant Kedia of Rebel Foods Interviews
Nishant Kedia of Rebel Foods on crafting customer experiences in the digital age
By Shamita Islur
Apr 24, 2024 16:35 IST 9 Min read
ad agencies filing for IPO Experts Speak
When should an ad agency consider going public?
By Shamita Islur
Apr 22, 2024 13:40 IST 7 Min read
Panasonic Life Solutions India marketing Interviews
Sunil Narula on how Panasonic Life Solutions India engages consumers through an influencer-driven marketing strategy
By Shamita Islur
Apr 19, 2024 12:08 IST 9 Min read
Beverage brands’ summer marketing Samosa Snippets
Beverage brands’ summer marketing: Quenching thirst via engaging campaigns, creative contests & initiatives
By Shamita Islur
Apr 18, 2024 09:00 IST 7 Min read
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