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Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

influencer marketing during festivitiesExperts Speak

How influencer marketing during festivities is shaping consumer purchases

Leaders and creators discuss the growing influence of short-form content and regional influencers in shaping consumer behaviour during the festive season, highlighting brand collaborations, marketing trends, and the impact of authentic and relatable storytelling through influencer campaigns.

By Shamita Islur
Oct 17, 2024 10:54 IST 7 Min read
automobile industry driving festive cheerExperts Speak
How the automobile industry is driving festive cheer in 2024
By Shamita Islur
Oct 11, 2024 13:09 IST 6 Min read
role of Pink in marketingExperts Speak
Understanding Navratri colours: The versatile role of Pink in marketing
By Shamita Islur
Oct 10, 2024 14:43 IST 6 Min read
Roku's new adsGlobal Samosa
Roku's new ads turns tech frustrations into a hilarious screaming match
By Shamita Islur
Oct 03, 2024 19:28 IST 2 Min read
Gandhi Jayanti adsTopical Spot
Evergreen ads that hold relevance on Gandhi Jayanti
By Shamita Islur
Oct 01, 2024 19:32 IST 2 Min read
BlueskyyDecode
Could Bluesky be the decentralised future of social media or is it just another fleeting trend?
By Shamita Islur
Sep 30, 2024 19:05 IST 6 Min read
Experiential Marketing enhances brand experiencesFestive Marketing Camp
How Experiential Marketing enhances brand experiences and customer delight
By Shamita Islur
Sep 27, 2024 18:56 IST 4 Min read
communication design from target audiencesFestive Marketing Camp
How to shift communication design from target audiences to target cultures
By Shamita Islur
Sep 27, 2024 17:27 IST 3 Min read
Vineet Bajpai, Magnon GroupInterviews
AI tools can't replace human touch, clients still need agency expertise: Vineet Bajpai, Magnon Group
By Shamita Islur
Sep 27, 2024 13:14 IST 13 Min read
Google's antitrust lawsuitDecode
Inside Google's antitrust lawsuit: Global scrutiny & future of big tech
By Shamita Islur
Sep 25, 2024 14:38 IST 8 Min read
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