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Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

FNP’s Valentine's strategyMarketing Shorts

Inside FNP’s Valentine's strategy: Personalisation, storytelling & digital-first approach

Valentine's Day is incomplete without gifts. However, consumers seek for an emotional connect when buying them. Avi Kumar, CMO, FNP walks us through the brand's storytelling and digital-first approach that makes Valentine’s Day gifting more meaningful, with insights on consumer trends, campaign strategies, and more.

By Shamita Islur
Feb 14, 2025 11:22 IST 5 Min read
sexual wellness brands Experts Speak
Making pleasure mainstream: What sexual wellness brands have planned for Valentine's Day
By Shamita Islur
Feb 11, 2025 18:00 IST 9 Min read
Wavemaker’s Sairam RanganathanInterviews
Consumers are more likely to share data when brands offer value-driven experiences: Wavemaker’s Sairam Ranganathan
By Shamita Islur
Feb 07, 2025 14:44 IST 12 Min read
three-minute Reels Experts Speak
Will Meta's shift towards three-minute Reels engage audiences?
By Shamita Islur
Jan 31, 2025 16:30 IST 8 Min read
Mahindra Holidays' Pratik MazumderInterviews
Pratik Mazumder on the rise of domestic travel and tech-driven services
By Shamita Islur
Jan 30, 2025 13:38 IST 7 Min read
DeepSeekDecode
Decoding how DeepSeek could disrupt global tech’s AI efficiency
By Shamita Islur
Jan 29, 2025 10:01 IST 5 Min read
Kotak Life’s Ashish NairInterviews
Trust must be paired with convenience for life insurance customers: Kotak Life’s Ashish Nair
By Shamita Islur
Jan 27, 2025 12:51 IST 13 Min read
The Leela Group's Shweta JainInterviews
The Leela Group’s Shweta Jain on marketing during the wedding season
By Shamita Islur
Jan 24, 2025 12:13 IST 12 Min read
Quick Commerce is changing advertising strategies for brandsExperts Speak
How Quick Commerce is changing advertising strategies for brands
By Shamita Islur
Jan 22, 2025 13:17 IST 7 Min read
Big Tech that awaits as Trump takes overDecode
Decoding the new chapter of Big Tech that awaits as Trump takes over
By Shamita Islur
Jan 21, 2025 14:42 IST 5 Min read
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