Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

Pranav Agarwal and Raghav Bagai

Pranav Agarwal and Raghav Bagai on building Sociowash on the pillars of talent & specialisation

By Shamita Islur

Jun 16, 2023 09:57 IST logo

13 Min read

AI Chrome extensions

Samosa Snippets

Popular AI Chrome extensions to automate work for advertising professionals

By Shamita Islur

Jun 15, 2023 07:31 IST logo

3 Min read

From stumps to billboards, a look at MS Dhoni's advertising prowess

By Shamita Islur

Jun 14, 2023 10:34 IST logo

13 Min read

Zara Hatke Zara Bachke movie marketing

Movie Marketing

Zara Hatke Zara Bachke movie marketing gets Vicky Kaushal and Sara Ali Khan to explore India’s culture

By Shamita Islur

Jun 07, 2023 04:30 IST logo

16 Min read

World Environment Day campaigns

Brands give a reality check through World Environment Day campaigns

By Shamita Islur

Jun 05, 2023 08:45 IST logo

6 Min read

The Early AI Adopters: Indian Brands embracing AI to stay ahead of the curve

By Shamita Islur

Jun 01, 2023 12:29 IST logo

9 Min read

Cannes Lions winning campaign

Expert Speak: What makes a Cannes Lions winning campaign?

By Shamita Islur

May 31, 2023 11:40 IST logo

7 Min read

Future of Creativity

Samosa Snippets

#Goafest2023: Keeping talent at the centre of advertising's future

By Shamita Islur

May 24, 2023 16:00 IST logo

4 Min read

TCL’s marketing strategy

#SSIPLWatch: Philip Xia on how TCL is leveraging IPL to push their TV range

By Shamita Islur

May 24, 2023 10:28 IST logo

20 Min read

OMD's India journey

Keeping up with the changing media landscape: Anisha Iyer on OMD's India journey

By Shamita Islur

May 23, 2023 10:16 IST logo

6 Min read