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Sneha Medda

A woman of letters who scribbles words in her free time and when working. Likes to question the ifs and buts of everything and nothing; while daydreaming of having an impact on the world with her writings someday. She prefers to watch and observe while sipping on her black coffee; but will surely destroy you with words if the topic in question has anything to do with feminism, mental health, makeup and/or K-Pop. That too in five languages!

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Following Talented’s win at last year’s Cannes Lions, Sanket Audhi shares insights on crafting award-winning campaigns, emphasising the importance of bold ideas, strong audience engagement, and authenticity.

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