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Sneha Medda

A woman of letters who scribbles words in her free time and when working. Likes to question the ifs and buts of everything and nothing; while daydreaming of having an impact on the world with her writings someday. She prefers to watch and observe while sipping on her black coffee; but will surely destroy you with words if the topic in question has anything to do with feminism, mental health, makeup and/or K-Pop. That too in five languages!

Arata Social media Social Media Strategy

How Arata is busting myths & educating consumers on social media

From challenging common haircare myths to crafting relatable content, Arata’s social media strategy goes beyond products. But what makes their approach resonate with today’s conscious consumer? Here's a rundown.

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