Social Samosa

Influencer ads engage 59% of IPL viewers: Report

50% of respondents consume IPL-related influencer content on YouTube, 51% enjoy behind-the-scenes cricket content the most, and 35% trust IPL influencer promotions more when there’s a long-term brand association.

By Social Samosa

Apr 01, 2025 16:53 IST logo

2 Min read

Report

ASCI report advocates for transparent AI practices in Indian advertising

By Social Samosa

Apr 01, 2025 16:30 IST logo

3 Min read

Report

IPL 18 ad volumes surge by 7% : Report

By Social Samosa

Apr 01, 2025 16:06 IST logo

3 Min read

News

X reports 37% increase in Gen Z engagement across Europe

By Social Samosa

Apr 01, 2025 13:43 IST logo

2 Min read

Industry Updates

Zydus Wellness announces Janhvi Kapoor as brand ambassador for Sugar Free

By Social Samosa

Apr 01, 2025 13:18 IST logo

2 Min read

Industry Updates

Dentsu Creative Isobar secures Forevermark's integrated creative mandate

By Social Samosa

Apr 01, 2025 12:13 IST logo

3 Min read

Reddit Introduces New Advertising Tools for Small and Medium Businesses

News

Reddit adds new ad tools to make campaign management easier for SMBs

By Social Samosa

Apr 01, 2025 11:59 IST logo

2 Min read

Industry Updates

Heineken announces WPP as global shopper marketing & commerce partner

By Social Samosa

Apr 01, 2025 11:36 IST logo

2 Min read

Preranaa Khatri, Chief Business Officer, Only Much Louder for your reference

Guest Post

Monetisation strategies in the entertainment industry: New developments for creators & talent

By Social Samosa

Apr 01, 2025 11:01 IST logo

4 Min read

Ad Spot

Ad Spot: Monos, Deutsche Telekom, MLB & more

By Social Samosa

Mar 29, 2025 10:00 IST logo

2 Min read