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Google Rolls Out Suite of AI Tools for Advertisers at Marketing Live 2025 News

Google rolls out suite of AI tools for advertisers at Marketing Live 2025

One of the developments is a major revamp of Google’s smart bidding system. Dubbed 'Smart Bidding Exploration,' the update introduces more flexible return-on-ad-spend (ROAS) settings, allowing advertisers to target a broader range of search queries.

By Social Samosa
May 22, 2025 10:51 IST 2 Min read
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Mental health campaigns over the years that reminded us to look beyond the smile
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ABBYs 2025 Media Goafest
ABBYs 2025: Wavemaker wins Media Agency of the Year & ABP named Publisher of the Year
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May 21, 2025 21:51 IST 1 Min read
goafest gen z Goafest
Goafest 2025: Swipe right for relevance, building brands Gen Z cares about
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May 21, 2025 19:00 IST 3 Min read
xv Goafest
Goafest 2025: Staying relevant in the age of AI & human ingenuity
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Toaster appoints Divyanshu Bhadoria as Chief Strategy Officer Industry Updates
Divyanshu Bhadoria becomes Chief Strategy Officer for Toaster
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May 21, 2025 15:44 IST 1 Min read
Grey India Appoints Kunal Solanki as Senior Vice President, Business – West Industry Updates
Grey India names Kunal Solanki as Senior Vice President, Business – West
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Practo Appoints Shoumyan Biswas as Global Chief Strategy & Marketing Officer Industry Updates
Practo announces Shoumyan Biswas as Global Chief Strategy & Marketing Officer
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Ad Fraud Up 19% YoY for Unprotected Campaigns, Hits 10.9% Globally Report
Ad fraud up 19% YoY for unprotected campaigns, hits 10.9% globally: Report
By Social Samosa
May 21, 2025 14:44 IST 3 Min read
Sneha Bhaskar named Marketing Director at Teads Industry Updates
Teads elevates Sneha Bhaskar to Marketing Director
By Social Samosa
May 21, 2025 11:58 IST 1 Min read
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