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Caselet

Bharatmatrimony IPL contextual campaign

How BharatMatrimony IPL campaign blended real-time match updates with brand services

Jan 20, 2021
Mind Wars campaign

Case Study: How Mind Wars kept TG hooked with a Live Quiz Campaign under lockdown

Nov 26, 2020
Marriott on Wheels AR filter campaign

Case Study: How Marriott on Wheels gamified culinary experience using AR filter

Nov 19, 2020
Cadbury Dairy Milk from Mondelez India- Madbury 1.0

Case Study: How Mondelez’s Madbury become a pan-India campaign

Nov 3, 2020
Star movies endgame

Case Study: How Star Movies turned negative comments into promotional content for Endgame

Sep 28, 2020
Mother Dairy lockdown campaign

Case Study: How a Ghee brand used content marketing for consumer engagement

Jun 25, 2020
Shalimar Paints

Case Study: How Shalimar Paints’ ‘Colours of Quarantine’ drove engagement on social media

May 29, 2020
The Man Company Valentine's Day

Case Study: How The Man Company spun Valentine’s Day narrative around body positivity for men

Apr 30, 2020
Hide & Seek TikTok campaign

Case Study: A look at Hide & Seek TikTok campaign

Apr 24, 2020
Honor India Case study

A look at Honor India’s social media play to popularize HONOR9X

Feb 18, 2020
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INDIAN SOCIAL MEDIA

Expert Speak: The rise of Creator Collectives

May 24, 2022

TAM Report IPL 15: 8% growth in the share of Celebrity endorsed ads over IPL 14

May 20, 2022

A look at Howzat’s Bollywood oriented IPL campaign

May 20, 2022

Zepto IPL campaign features leading music artists

May 20, 2022

Amazon India relaunches ‘Aur Dikhao’ campaign during IPL 2022

May 19, 2022

Kingfisher partners with 3 IPL teams for the new leg of its Spread The Cheer series

May 19, 2022

IPL Playbook: Anil Viswanathan on the eternal bond of Cadbury Dairy Milk & Cricket

May 16, 2022

Reach and frequency will always remain the core elements of media: Vishal Chinchankar 

May 16, 2022

Instagram shares the top trends & themes from the Indian Memeaverse 

May 11, 2022

Instagram begins testing NFTs starting this week

May 10, 2022

Jai Lala, Zenith Media on the evolving app economy & opportunities to reach the digital-first consumer 

May 5, 2022

Bharat Sethi of Rage Coffee on the role of Instagram marketing in the third wave of coffee

May 4, 2022
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