Experts Speak

Evergreen Independence Day campaigns

Expert Speak: Evergreen Independence Day campaigns that became a defining moment for the creative industry

By Pranali Tawte

Aug 14, 2023 06:30 IST logo

6 Min read

Role of AI in day-to-day life of an A&M professional

By Pranali Tawte

Aug 10, 2023 11:41 IST logo

7 Min read

generative ai for ads

Expert Speak: How to use ASCI’s guidelines on Generative AI for ads while ensuring compliance and ethical conduct

By Sneha Medda

Aug 09, 2023 12:39 IST logo

10 Min read

Second Wave of AI Advertising: Experts decode the present & discuss the future

By Shamita Islur

Jul 31, 2023 10:57 IST logo

10 Min read

What to expect from India's burgeoning cafe culture?

By Sneha Medda

Jul 24, 2023 09:59 IST logo

33 Min read

Experts voice optimism for H2 inspite of Indian AdEx decline seen in H1

By Karuna Sharma

Jul 17, 2023 10:46 IST logo

7 Min read

Hanging by a Thread(s) - leveraging the app for what it represents...

By Shamita Islur

Jul 10, 2023 08:47 IST logo

5 Min read

ICC men's world cup

ICC Men’s World Cup 2023: Marketing kit to see more AI, AR and influencer marketing formats

By Karuna Sharma

Jun 26, 2023 11:43 IST logo

8 Min read

advertising rules

Expert speak: Treading the fine line between creativity and flouting advertising rules

By Pranali Tawte

Jun 20, 2023 10:27 IST logo

9 Min read

Expert Speak: Is there a need for a ‘Made with AI’ tag for transparency?

By Shamita Islur

Jun 19, 2023 10:07 IST logo

11 Min read