Case Studies | Social Samosa

Case Study: How Britannia's UGC campaign made 90K contestants pronounce 'croissant' correctly

To build brand recall and promote its product, Britannia collaborated with Youngun to launch an internship titled 'Croissant Pronunciation Expert' on social media, reaching over 10 million users. Here's a case study on the campaign.

By Social Samosa

Apr 16, 2024 09:00 IST logo

5 Min read

Case Study: How SUGAR Cosmetics’ Women's Day campaign influenced over 2K businesses

By Social Samosa

Apr 04, 2024 10:57 IST logo

4 Min read

Case Study: How 5Star used satire to erase V-Day and reached 65Mn+ users

By Social Samosa

Mar 26, 2024 12:02 IST logo

5 Min read

Case study: How ManipalCigna sold the idea of health insurance to 25Mn+ young adults through a digital campaign

By Social Samosa

Mar 21, 2024 13:05 IST logo

3 Min read

Case Study: How Cadbury Silk crafted 500K+ personalised love stories using GenAI for V-Day

By Social Samosa

Mar 19, 2024 12:39 IST logo

5 Min read

Case Study: How a viral tweet helped Goibibo launch 'Bebo' as its brand ambassador

By Social Samosa

Mar 14, 2024 11:54 IST logo

4 Min read

Case Study: How Bumble's 360-degree campaign promoted kindness in dating, garnering 1Bn+ impressions

By Social Samosa

Mar 05, 2024 15:18 IST logo

4 Min read

Case Study: How MakeMyTrip & Youngun used billboards to invite Bigg Boss fans to the house and reached 55M+ users

By Social Samosa

Mar 01, 2024 12:01 IST logo

5 Min read

Case Study: How TTT & Meesho leveraged social media to connect breakups and Diwali declutters; reaching 15.49Mn users

By Social Samosa

Feb 19, 2024 17:48 IST logo

3 Min read

Case Study: How Oppo India leveraged Wake Up Sid's fandom to reach millennials and garnered 73Mn views

By Social Samosa Team

Feb 13, 2024 12:33 IST logo

5 Min read