Case Studies | Social Samosa

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Spikes Asia 2022

How Cadbury collaborated with 140+ sweet outlets across Bengal for Gaane Mishti campaign’s S4

Cadbury Dairy Milk expanded its Gaane Mishti campaign across West Bengal, partnering with 140+ sweet outlets to blend traditional sweets with Cadbury Dairy Milk and feature revitalized folk songs. The brand executed the campaign’s fourth edition through social media, on-ground activations, TV promotions, and online collaborations.

By Social Samosa

Apr 26, 2024 14:27 IST logo

7 Min read

Britannia case Study

Case Study: How Britannia's UGC campaign made 90K contestants pronounce 'croissant' correctly

By Social Samosa

Apr 16, 2024 09:00 IST logo

5 Min read

Case Study: How SUGAR Cosmetics’ Women's Day campaign influenced over 2K businesses

By Social Samosa

Apr 04, 2024 10:57 IST logo

4 Min read

Case Study: How 5Star used satire to erase V-Day and reached 65Mn+ users

By Social Samosa

Mar 26, 2024 12:02 IST logo

5 Min read

Case study: How ManipalCigna sold the idea of health insurance to 25Mn+ young adults through a digital campaign

By Social Samosa

Mar 21, 2024 13:05 IST logo

3 Min read

Cadbury Silk Vday

Case Study: How Cadbury Silk crafted 500K+ personalised love stories using GenAI for V-Day

By Social Samosa

Mar 19, 2024 12:39 IST logo

5 Min read

Case Study: How a viral tweet helped Goibibo launch 'Bebo' as its brand ambassador

By Social Samosa

Mar 14, 2024 11:54 IST logo

4 Min read

Bumble Case Study

Case Study: How Bumble's 360-degree campaign promoted kindness in dating, garnering 1Bn+ impressions

By Social Samosa

Mar 05, 2024 15:18 IST logo

4 Min read

Case Study: How MakeMyTrip & Youngun used billboards to invite Bigg Boss fans to the house and reached 55M+ users

By Social Samosa

Mar 01, 2024 12:01 IST logo

5 Min read

Case Study: How TTT & Meesho leveraged social media to connect breakups and Diwali declutters; reaching 15.49Mn users

By Social Samosa

Feb 19, 2024 17:48 IST logo

3 Min read