Interviews

Consumers are increasingly getting dissatisfied with bloatware and intrusive ads: Lava’s Puravansh Maitreya

Lava’s Head of Marketing, Puravansh Maitreya sheds light on the brand’s marketing strategy and how it is thriving in one of the world’s most competitive markets. From insights into its digital campaigns to its strategic ad spend allocation, he offers a behind-the-scenes look at how Lava is attempting a bold bloatware-free endeavour in the budget segment.