Interviews
We spend 3.5 to 4.5% of our revenue on advertising: Jockey India’s CMO Nihal Rajan
50-60% of our consumer-facing spending is on digital: McDonald’s India CMO
CMO Arjun Bhatia on how Bharat Matrimony blends tradition and technology
Tic Tac's Zoher Kapuswala on connecting with Gen Z through music and innovation