Interviews

Interviews

The challenge is not in football's popularity but in how quickly it can grow: Aman Srivastava

With the UEFA European Championship approaching, Aman Srivastava of Sony Pictures Networks India highlights the strategic importance of securing broadcasting rights to position football in India's cricket-dominated market. Srivastava discusses the challenge of converting non-football viewers and emphasises the growth potential of football viewership through diverse and localised content strategies.

By Pranali Tawte

Jun 13, 2024 16:03 IST logo

6 Min read

Gaurav Pande of Popeyes

70-80% of our investments go into digital & hyperlocal marketing: Gaurav Pande of Popeyes

By Shamita Islur

Jun 12, 2024 13:54 IST logo

20 Min read

Quora’s Vinay Pandey on using AI to enhance user experiences and brand engagement

By Social Samosa

Jun 11, 2024 16:19 IST logo

5 Min read

Token gestures without genuine intention are quickly spotted by digitally native consumers: Jo Jackson

By Shamita Islur & Karuna Sharma

Jun 05, 2024 09:00 IST logo

3 Min read

It's daring, but I love it: Rajdeepak Das on leading multiple agencies at Publicis Groupe

By Pranali Tawte

Jun 04, 2024 16:26 IST logo

9 Min read

Navigating the intersection of AI and advertising with Meta's Arun Srinivas

By Sneha Medda

May 31, 2024 14:12 IST logo

5 Min read

The Man Company's Jatin Luthra on the evolution of men’s grooming

By Harshal Thakur

May 23, 2024 10:00 IST logo

16 Min read

EMotorad’s Aditya Oza

Our goal is to spread awareness: EMotorad’s Aditya Oza on the brand’s marketing strategy

By Shamita Islur

May 17, 2024 16:06 IST logo

14 Min read

Dream11 marketing

How has IPL contributed to Dream11’s growth? CMO Vikrant Mudaliar answers

By Pranali Tawte

May 08, 2024 11:29 IST logo

8 Min read

Nisha Singhania & Ramanuj Shastry

Infectious Advertising’s Nisha Singhania & Ramanuj Shastry on creating an ‘ideas company’

By Sneha Medda

May 03, 2024 13:00 IST logo

3 Min read