Report

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Automobiles top men’s recall at 21%, while food & snacks lead women’s at 17% in IPL 2025: Report

Younger audiences aged 15 to 19 are significantly more responsive to fantasy sports at 39% and beverage brands at 23%, while older viewers aged 45 and above show stronger recall for banking at 29%, liquor at 21%, and e-commerce at 18%.

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