Ajay Devgn

Pop-up OOH & occult cinema hall set-up: Inside Shaitaan’s marketing strategy

Relying on the film’s eerie premise, Shaitaan’s marketing delved into on ground initiatives with innovative methods. Using a formulaic approach on social media, the marketing team capitalised on horror-infused creatives to drive intrigue–with some help from the organic traffic generated through the on-screen return of Jyothika and R. Madhavan together.