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A marketing battle between time and targeting: IPL vs Elections Guest Post

A marketing battle between time and targeting: IPL vs Elections

Swati Nathani of Team Pumpkin illustrates how the clash between the IPL and General Elections is a battle for public attention. She reveals how elections can be capitalised by strategic efforts while IPL’s widespread appeal makes it a more vibrant platform for marketers.

By Social Samosa
Apr 25, 2024 09:00 IST 3 Min read
AI is missing in IPL ads and there’s a reason why; ad agencies tell Experts Speak
AI is missing in IPL ads and there’s a reason why; ad agencies tell
By Pranali Tawte
Apr 15, 2024 18:59 IST 6 Min read
IPL 2024 expected to drive 50% surge in Influencer brand collaborations: Qoruz Report Report
IPL 2024 expected to drive 50% surge in Influencer brand collaborations: Qoruz Report
By Social Samosa
Apr 10, 2024 18:40 IST 2 Min read
IPL 2024: A comprehensive list of sponsors Samosa Snippets
IPL 2024: A comprehensive list of sponsors
By Social Samosa
Apr 02, 2024 12:52 IST 6 Min read
Brands applaud Thala’s diving catch with creatives Topical Spot
Brands applaud Thala’s diving catch with creatives
By Social Samosa
Mar 27, 2024 19:16 IST 1 Min read
#SSIPWatch: Gujarat Titans Branding Strategy - Arvinder Singh on winning on and off the field Samosa Snippets
#SSIPWatch: Gujarat Titans Branding Strategy - Arvinder Singh on winning on and off the field
By Paawan Sunam
May 29, 2023 12:53 IST 4 Min read
SSIPLWatch: Bisleri’s Tushar Malhotra on leveraging IPL to promote sports and hydration Interviews
SSIPLWatch: Bisleri’s Tushar Malhotra on leveraging IPL to promote sports and hydration
By Shamita Islur
May 10, 2023 10:00 IST 14 Min read
#SSIPLWatch: Inside JBL’s IPL marketing strategy with Vikram Kher Interviews
#SSIPLWatch: Inside JBL’s IPL marketing strategy with Vikram Kher
By Shamita Islur
Apr 25, 2023 10:24 IST 22 Min read
#SSIPLWatch How Happilo leverages RCB’s digital community to build brand awareness  Interviews
#SSIPLWatch How Happilo leverages RCB’s digital community to build brand awareness 
By Shamita Islur
Apr 11, 2023 09:57 IST 9 Min read
EatSure aims to drive brand visibility and consumption through its association with RCB Interviews
EatSure aims to drive brand visibility and consumption through its association with RCB
By Shamita Islur
Apr 04, 2023 11:57 IST 13 Min read
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