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Lohri

Harvest festival advertisingExperts Speak

Harvest festival advertising: Regional focus drove 60-75% of media spends

How do brands bring harvest festivals, Pongal, Lohri and Makar Sankranti to life? Industry voices reveal the forces that shaped campaigns and media mix across India’s diverse regions this year.

By Sneha Medda
logoJan 16, 2026 09:01 ISTlogo 9 Min read
fi (36)Topical Spot
Brands sow a shared emotion in their ads for India's harvest festivals
By Payal Navarkar
logoJan 15, 2026 17:03 ISTlogo 2 Min read
fi - 2026-01-13T161038.334Topical Spot
Brands bring food and folk to social media through creatives for Lohri 2026
By Social Samosa
logoJan 13, 2026 18:37 ISTlogo 3 Min read
asTopical Spot
Brands bring nostalgia and warmth to life through Lohri creatives
By Joe
logoJan 13, 2025 18:54 ISTlogo 2 Min read
Harvest SeasonTopical Spot
Brands welcome the harvest season with social media creatives
By Hiya Rupreja
logoJan 15, 2024 18:50 ISTlogo 3 Min read
Lohri creativesCampaign Spot
Lohri creatives light up the harvest festival
By Paawan Sunam
logoJan 13, 2021 14:28 ISTlogo 17 Min read
Lohri brand postsCampaign Spot
Festivities galore on social media with Lohri, Makar Sankranti, and Pongal brand posts
By Paawan Sunam
logoJan 13, 2020 12:01 ISTlogo 46 Min read
Makar Sankranti postsCampaign Spot
Brands celebrate Makar Sankranti with colourful messages
By Social Samosa
logoJan 15, 2018 06:15 ISTlogo 5 Min read
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