biswa kalyan rath

Vijay Sales' new ad flips Biswa Kalyan Rath’s old joke into a shopping spree

The campaign features a comedic reel with Biswa Kalyan Rath, who once joked about the brand in his stand-up. The ad leans into that moment, using absurdist humour and a self-aware script to reframe a past punchline into a playful brand interaction.