Bluesky users

Could Bluesky be the decentralised future of social media or is it just another fleeting trend?

Another day, another social media app. Elon Musk’s X has a rising rival, Bluesky. In the world of social media apps where centralisation works best, the platform, open to the public this year, has a decentralised approach. As Bluesky has been gaining traction in Brazil and the U.K., we decode the origins of this rival, its unique propositions and challenges.