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fi - 2025-12-23T115731.529Case Studies

Case Study: How IGP turned World Cake Day into a limited-edition global dessert drop

The campaign was designed to position cakes as experience-led purchases rather than routine celebration add-ons, responding to growing demand for premium, personalised and visually appealing desserts.

By Social Samosa
logoDec 23, 2025 12:22 ISTlogo 5 Min read
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The gendered playbook of Valentine’s ads and the untapped market
By Harshal Thakur
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Case Study: How FNP’s storytelling during Raksha Bandhan led to an organic surge in brand search volumes
By Social Samosa
logoOct 11, 2024 10:00 ISTlogo 3 Min read
Share a Coke campaignCampaign Spot
How the world learnt to share a Coca Cola....
By Jagruti Verma
logoApr 25, 2018 06:11 ISTlogo 4 Min read
Experiential gifting - the new social trendIndian Social Media
Experiential gifting - the new social trend
By Saloni Surti
logoJun 16, 2015 10:21 ISTlogo 3 Min read
WD Creates A Touching Video Around The Globe To Strike A Positive Connect With Social Media FansCampaign Reviews
WD Creates A Touching Video Around The Globe To Strike A Positive Connect With Social Media Fans
By Ashwin Mathew
logoJan 15, 2015 11:08 ISTlogo 3 Min read
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