gifting

The gendered playbook of Valentine’s ads and the untapped market

Conversations on Valentine's Day are often remiss when talking about the gender equations that usually—inadvertently or not—propagate conventions and hackneyed ideas about love. Seldom are the roles of the giftee and gifter (along with the associated products) switched to depict fresh and evolved ideas—many a time missing untapped commercial and creative opportunities.

By Harshal Thakur

Feb 03, 2025 18:37 IST logo

6 Min read

Case Study: How FNP’s storytelling during Raksha Bandhan led to an organic surge in brand search volumes

By Social Samosa

Oct 11, 2024 10:00 IST logo

3 Min read

Share a Coke campaign

How the world learnt to share a Coca Cola....

By Jagruti Verma

Apr 25, 2018 06:11 IST logo

4 Min read

Experiential gifting - the new social trend

Experiential gifting - the new social trend

By Saloni Surti

Jun 16, 2015 10:21 IST logo

3 Min read

WD Creates A Touching Video Around The Globe To Strike A Positive Connect With Social Media Fans

Campaign Reviews

WD Creates A Touching Video Around The Globe To Strike A Positive Connect With Social Media Fans

By Ashwin Mathew

Jan 15, 2015 11:08 IST logo

3 Min read