health insurance

Being known is easy, being understood takes sustained effort: Sapna Desai

Desai shares how the next phase of BFSI marketing will hinge on deeper familiarity, tech-enabled personalisation balanced with empathy, and agency partners who bring data fluency and clear linkage between creativity and business impact.

By Karuna Sharma

Dec 30, 2025 09:00 IST logo

8 Min read

Case study: How ManipalCigna sold the idea of health insurance to 25Mn+ young adults through a digital campaign

By Social Samosa

Mar 21, 2024 13:05 IST logo

3 Min read

Campaign Spot

SBI General highlights benefits of Health Insurance through new campaign

By Social Samosa

Jan 04, 2023 09:30 IST logo

3 Min read

Campaign Spot

This Diwali, Niva Bupa urges you to gift good health to your loved ones

By Social Samosa Team

Oct 23, 2022 11:11 IST logo

3 Min read

Campaign Spot

Gillette aims at reviving India’s Barber Community post the lockdown with new campaign

By Social Samosa

Jun 24, 2021 04:20 IST logo

2 Min read

Campaign Spot

Religare Health Insurance takes up customer awareness with 'The Moment of Truth'

By Social Samosa

Jun 28, 2019 02:55 IST logo

2 Min read

Campaign Spot

HDFC Ergo markets its new app with #AbTakeItEasy

By Social Samosa

Mar 20, 2017 10:22 IST logo

1 Min read

Campaign Spot

ICICI Prudential's #ListenToBody instills health awareness

By Social Samosa

Mar 07, 2017 04:53 IST logo

1 Min read

Campaign Reviews

Religare Health Insurance warms hearts with a unique content driven campaign - #itsmyturn

By Saloni Surti

Mar 14, 2016 17:34 IST logo

4 Min read

Social Media Case Study: How Max Bupa Used Social Media to Make Health Insurance Fun & & Received a Great Response

By Social Samosa

Jul 18, 2014 06:46 IST logo

1 Min read