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ICC Cricket World Cup 2023

Saumya Rathor Marketing Shorts

Breaking through World Cup clutter for Lay's, ft Pepsico India's Saumya Rathor

Saumya Rathor of Pepsico India shares insights into Lay’s marketing strategy with the release of the 'No Lay's, No Game' campaign that coincides with the festive and cricket season as the brand marks the return of cricketer MS Dhoni as the ambassador.

By Shamita Islur
logoNov 09, 2023 19:21 IST logo 4 Min read
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logoOct 19, 2023 13:15 IST logo 4 Min read
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By Nishita Kunder
logoOct 16, 2023 16:02 IST logo 2 Min read
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