IPL

Marketers should look for larger horizon, one property for one year won't help: Amit Tiwari, Havells India

[Interview] Abhijit Avasthi, shares how brands can disrupt and innovate this IPL

Golden rule for brands is to keep consumer’s wants at the core: Kedar Apte, Castrol India

[Interview] “India has only two religions – Cinema and Cricket” Mahesh Gupta, Kent RO

[Interview] Prasun Kumar – CMO, MagicBricks sheds light on the marketing opportunity for brands this IPL

Break The Beard trend is back, PKL players take the challenge!

[Data] 120 million joined IPL 10 conversations on Facebook

Best IPL 10 campaigns we came across this summer

[Infographic] IPL 10 mania on Facebook