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How are news channels prepping for the elections Experts Speak

How are news channels prepping for the elections

As the largest democratic elections linger on the horizon, a few questions remain as pertinent as ever: Do linear TV news channels still hold significance amidst changing consumption patterns? Will they draw big advertisers this time around? Will the immense popularity of the IPL divert eyeballs and, by extension, big advertisers? Experts tell us.

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