Personalisation

The personalisation paradox: When brands know too much

In this article, Jacob Joseph of CleverTap notes that the line between delight and discomfort is razor-thin; cross it, and what once felt personal quickly turns unsettling.

By Social Samosa Team

Sep 11, 2025 10:00 IST logo

5 Min read

Guest Post

Advertising in 2030: Five predictions on how AI will reshape the industry

By Social Samosa

Jul 16, 2025 10:00 IST logo

3 Min read

Experts Speak

Why mass advertising needs to get more personal

By Karuna Sharma

Jul 14, 2025 17:07 IST logo

10 Min read

Report

79% of Indian consumers spend more with brands that personalise: Report

By Social Samosa

Jun 17, 2025 16:13 IST logo

2 Min read

Interviews

The Pant Project’s Sukita Tapadia on why reaching the right audience is more important than going viral

By Harshal Thakur

Jun 02, 2025 10:00 IST logo

10 Min read

Experts Speak

The great Indian summer marketing metamorphosis

By Harshal Thakur

Apr 28, 2025 13:00 IST logo

11 Min read

Experts Speak

Navigating the fragmented media landscape

By Harshal Thakur

Feb 17, 2025 13:32 IST logo

8 Min read

Industry Updates

LS Digital unveils AI Marketing Stack to empower brands

By Social Samosa

Jan 21, 2025 17:16 IST logo

3 Min read

Guest Post

The battle for the last mile: How brands are redefining customer experience in a D2C world

By Social Samosa

Nov 20, 2024 10:00 IST logo

3 Min read

Experts Speak

Festive boom and e-commerce’s continued reign in India

By Harshal Thakur

Oct 15, 2024 10:01 IST logo

8 Min read