Regional Marketing

Beauty brands bet big on social media this festive season

With new product launches, localised strategies, and a focus on sustainability, beauty brands are aiming to connect with consumers and elevate their festive experience. Indian beauty brands share their marketing plans for this festive season.

By Sneha Medda

Oct 09, 2024 13:41 IST logo

7 Min read

Experts Speak

Indian brands prep for the big fat wedding season by focusing on regional marketing

By Pranali Tawte

Nov 02, 2023 15:01 IST logo

6 Min read

Interviews

Meesho's marketing strategy: How affordability became the brand keyword

By Sneha Medda

Mar 30, 2023 07:28 IST logo

15 Min read

Samosa Talks

Going Deep & Wide: How to reach Bharat's new internet users

By Social Samosa

Sep 24, 2021 10:44 IST logo

5 Min read

Industry Updates

Why vernacular is winning?

By Social Samosa

Jun 26, 2019 05:50 IST logo

4 Min read

Industry Updates

VMLY&R India bags social media marketing mandate of Oriflame India

By Social Samosa

Oct 25, 2018 08:33 IST logo

2 Min read

Industry Updates

Volkswagen India ropes in Bishwajeet Samal as Head of Marketing

By Social Samosa

Apr 02, 2018 10:14 IST logo

1 Min read