It is never a quiet week in the realm of social media platforms as the tectonic plates keep shifting with new features, products, tests, and other news coming in every day. Here is our weekly roundup of social media news and activity from the industry.
Social Samosa is your gateway to keeping up with the hottest social media news and updates, proceedings and trends from digital marketing industry, brand campaigns and more.
This week, Facebook made big news with plenty of new developments coming in from their camp including hints of a brand new Influencer-Marketer connectivity tool being called ‘Branded Content Matching’ and also, some interesting new tools for Facebook Group Admins for a much better community management experience.
Additionally, social media news was dominated by two new Instagram updates, one each for brands and regular users. Business accounts on Instagram can now post carousel ads in Instagram Stories, whereas Instagram users can Mute specific accounts without having to unfollow them. Check out all the other important social media news and updates that surfaced online this week.
‘Branded Content Matching’ from Facebook to connect Influencers and Marketers
Facebook is taking an initiative to plug themselves and eliminate any middlemen involved in the process of connecting Influencers to Marketers, and leaked screenshots suggest the new tool is being called Branded Content Matching. Read more about it and check out the leaked screenshots here.
Facebook announces the addition of new elements to Ads Manager
Facebook announced the addition of some new elements in the Ads Manager this week. This addition came as a response to the user requests in helping to compare campaign performance. The recent additions include improvement in Ads reporting and changes in the side editing panel to review campaigns. Know about all the new additions here.
Instagram launches Carousel Ads for Stories
Instagram Stories carousel ads are here. This new feature allows brands to post up to three pieces of content in three different cards within a single ad. The interactivity between these posts works the same way as organic stories content. Read more about it here.
Behold the Instagram Mute Button – Saviour of friendships!
Instagram is finally bringing a much-requested feature to their platform and wants you to know that they actually lend an ear to their users and wish to help. Well, almost. It’s not the revival of the chronological feed but the arrival of the Instagram Mute Button. Check out the new update here.
New Facebook Groups update to make Admin lives easier
Facebook Groups are a wildly popular phenomenon on the platform, and these common interest based closed-communities are important for the social network. With an intent to allow these communities to thrive, a new Facebook Groups update is being rolled out today. Learn about all the new tools for Group Admins here.
Facebook fake news battle will work on new three-pronged approach
Facebook has revealed their plans on unleashing a three-pronged approach in a fresh bid to tackle their ongoing fake news problem. Product Manager, Tessa Lyons shares insights into the Facebook fake news battleplan, announced today as a part of the Hard Questions series. The Facebook fake news combat and strategy to stop misinformation is divided into three parts, as per the blog post by Tessa Lyons. Read all about it here.
Snapchat privacy first Send and Request location feature is here
Snapchat attempts to one up with its competitors once again, this time with the launch of a Send and Request location feature. The update is to allow users to share real-time locations with their loved ones, while they’re on the go, if need be. Check out the new update here.
Facebook launches searchable archive of U.S. political ads
Facebook Inc. on Thursday launched an archive of U.S. political ads that appear on the world’s largest social network, showing who paid for them and other details, after an outcry over Russians’ alleged purchase of such ads during the 2016 elections. Read more about it here.
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