Notable digital marketing campaigns we saw this week

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Here’s to another week of some impressive work from brands and agencies all over the world. Check out some of the digital marketing campaigns that were rolled out this week.

Social Samosa’s weekly social media and digital marketing campaigns roundup this week contains an analysis of how television channels have been using social media with inputs from Harikrishnan Pillai, Founder, TheSmallBigIdea, and Chetan Asher, CEO, Tonic Worldwide.

Other digital campaigns featured on Social Samosa this week were, Britannia Bourbon’s Bourbon Friends Forever, MTV India’s Baaki Sab Bujhao, Agarbatti Jalao, from our list of other prominent World No Tobacco Day among others. On the global front, Social Samosa spots McDonald’s Singapore’s Ramadan campaign that highlights the plight of delivery riders, and many more digital campaigns.

Learn more about the trending and hottest new social media and digital marketing campaigns with Social Samosa’s weekly social media campaigns roundup for a condensed summary of the industry.

3 objective driven social media campaigns by television channels

Social Samosa takes a look at how television channels have been using social media, reaching out to newer audiences, create buzz around their content and more. Take a look at these television channels social media campaigns. Read the entire story here.

Take a look at McDonald’s Singapore’s truly delightful Ramadan campaign

McDonald’s Singapore preaches the spirit of sharing through the story of Zul, a food delivery rider who diligently delivers others’ meals while fasting, through their Ramadan 2018 campaign film. Watch the campaign film here.

World No Tobacco Day campaigns we came across

Each year, May 31st is observed as World No Tobacco Day, a commemoration of an official public health campaign by the World Health Organization. Brands too have aligned themselves with the cause by rolling out World No Tobacco Day campaigns every year to spread the word. Check out all the campaigns spotted by Social Samosa here.

MTV suggests ‘Baaki Sab Bujhao, Agarbatti Jalao’ this #WorldNoTobaccoDay

For years, smoking has been a ‘conversation starter’ of sorts. Be it college, work or social gatherings, smoke breaks have seen strangers become best buds. This World No Tobacco Day, MTV India launched a new campaign titled Baaki Sab Bujhao, Agarbatti Jalao. Watch the campaign here.

Britannia Bourbon’s launches ‘Bourbon Friends Forever’ ft Abish Mathew and Mallika Dua

Britannia, in association with Abish Mathew and Mallika Dua announced the launch of their new campaign, Bourbon Friends Forever (BFF). With an aim to recreate the brand connect, Bourbon launched a series of videos starring Mathew and Dua. Watch the campaign here.

5 teaser campaigns that made product launches interesting!

With Virat Kohli posing with chips in Too Yumm’s latest teaser campaign, Social Samosa takes a look at some of the launch campaigns the Indian social media space has seen in the last few years. Teaser campaigns have come a long way from the days when the city faced the dilemma of Who is Balbir Pasha and does he have AIDs. Check out the campaigns here.

Hitachi presents Suraj Chakravarty and his hotness that is just too difficult to handle

Hotness is definitely a desirable trait to have, but how hot is too hot? Ask Suraj Chakravarty, the boy with the Midas touch, except everything he touches, catches fire! Read Suraj’s story here.

8 brands that benefited from the creaminess of World Milk Day

World Milk Day is celebrated each year on June 1. Milk brands making the most of it is one thing, but they are not the only ones in the race! World Milk Day campaigns dominated social media today. Check out all the World Milk Day campaigns that made our list, here.

Check out more social media and digital marketing campaigns on Social Samosa here.

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