It is never a quiet week in the realm of social media platforms as the tectonic plates keep shifting with new features, products, tests, and other news coming in every day. Here is our weekly roundup of social media news and activity from the industry.
Social Samosa is your gateway to keeping up with the hottest social media news and updates, proceedings and trends from the digital marketing industry, brand campaigns and more.
This week witnessed social media giant Facebook testing options to snooze keywords and also rolling out reactions to its stories feature. Meanwhile Instagram made news by launching some really cool features like adding Music option to its 400 million daily active users ‘Stories’ section. Also Twitter doing its bit to ensure people have access to credible, relevant, and high-quality information on it’s platform.
Check out all the other important social media news and updates that surfaced online this week.
Facebook adds a new level of transparency with information on active ads
Facebook is making significant steps to bring more transparency to its ads and Pages . Giving people more information about any organization and the ads it’s currently running will mean increased accountability for advertisers, helping to prevent abuse on Facebook. Read more about it here.
#VanakkamTwitter: Kamal Haasan most talked about Tamil entertainment personality
Twitter hosted Vanakkam Twitter, a summit focused on the regional entertainment scene and its rise on Twitter. As part of the summit, acclaimed film personality and superstar Kamal Haasan spoke about his views on the evolution of social media and importance of Twitter and communication in today’s world. Know in detail about teh summit here.
Instagram introduces music to it’s Stories
Instagram in a blog post announced the rolling out of new music feature in it’s ‘Stories’ section to let you record and play music in the background of your photo/video story on the app. there is lot more to this news, know here.
Facebook, in its recent update, is testing a mute keyword option which will allow users to snooze or hide any posts from their timeline that contain keywords they’ve marked. Read more about it here.
Facebook stories reactions and more updates
Now you will be able to reply to Facebook stories with reactions like ‘Love’, ‘Like’ and ‘Wow’ or even for that matter ‘Sad’ following the new update. Read more about Facebook Stories reactions here.
Twitter announces new measures to fight spam and malicious automation
Twitter fights spam and malicious automation strategically and at scale. The platform’s focus is increasingly on proactively identifying problematic accounts and behavior rather than waiting until Twitter receives a report. Click here to know more.
Instagram Video Chat, a New Explore, and more features role out
Last month, Instagram announced that new updates were coming to bring users even closer to the people and things they love. These updates — including Instagram Video Chat, topic channels in Explore, and new camera effects for Stories — are rolling out. To know more, click here.
Facebook will now tell you how much time you spent on the app!
A few days after learning that Instagram is testing a feature that will show how much time its users spends on the app daily, it has been found now that it’s parent company Facebook is following suit with Your Time on Facebook. Read here to know more.
Facebook launches ‘Brand Collabs Manager’ to boost influencer marketing
In an attempt to provide an additional support to brands to build connections with the creators, Facebook has rolled out a new tool namely ‘Brand Collab Manager’. In more detail, here.
Snapchat personalizes Bitmojis with Weather and world effects
The year old Snap Map has a new update! The Weather and world effects feature will give personal bitmojis more customization as they shall now reflect your current climate and festivities or important days too. Know more here.
Twitter launches IIFA Emoji
Twitter is the best way to see what’s happening in the world of entertainment right now. For this year’s International Indian Film Academy Awards (IIFA), Twitter will enhance the #IIFA2018 experience by launching a special IIFA Emoji for fans to celebrate the awards and be a part of the conversation. Check the full report here.
Snapchat to now share ad revenue with creators
Increasing its focus on content creators, Snapchat has announced that it will start sharing ad revenues for better engagement and contentment of both the parties. Know more here.
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